Step Inside the Minds of Online Success Masters
October 24, 2003
SPECIAL EDITION - Expert Article Review
(c)Copyright Jeff Smith 2003
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Update From Jeff
Hello again everyone...
You know I don't usually email you more than once a week,but
this is one of those rare occassions when something is SO important
for you to see, it justifies an extra mailing.
A few of you may have already come across the most recent article
written by ebook expert David Garfinkel - for those of you who have
not - it's one of the best articles I've seen written on creating
hot selling eBooks.
Listen, David has authored 5 top-selling eBooks in a very short period
of time. You can take his word for it - you really CAN do it too.
In just a few words, David tells you WHY people are so willing to
pay a premium for "How To" ebooks over traditional books....AND how
you can use that to earn your own eBook goldmine.
Enjoy, and I'll have more great information to pass along to you
Have a great weekend everyone.
"Why eBooks Bring Their Authors
More Money Than Print Books Do"
© By David Garfinkel
Recently I was talking with one of my favorite Internet information
marketers, and he brought up a point that I've noticed before and
perhaps you have, too.
It's this: People pay more money for fewer pages - fewer words - with
ebooks. And the smart ones do so gladly.
In this article, I'll show you how to cash in on this trend yourself
as an information marketer, while at the same time providing your
customers with FAR more value than they have paid for.
Let's get one thing out on the table. On the face of it, paying more
money for fewer pages sounds like a paradox, at best - or a scam, at
But I am convinced the high-priced information I have purchased has
been some of the best money I've ever spent. And I bought a lot of
this kind of high-priced information long before I ever heard of
ebooks, or other kinds of Internet-marketed information.
Today, I feel the same way. Here's why:
Ebooks (good ones, anyway) provide something you just can't get in a
traditional printed book. Often, you'll find an "expensive" ebook
(at, say, $97) is a bargain, compared to any other way of getting the
same information: $500 an hour for a consultation from the handful of
people who know the information; $1300 for a seminar; or even more to
get into an exclusive mentoring program with the author.
How can it be that information is worth so much?
It's because systems of specialized knowledge that help you solve a
problem and/or achieve a goal - information and techniques that really
work - are as rare as a four-leaf clover, and will bring you at least
as much good fortune.
Books you find in the bookstore often have good information in them,
but rarely do they go into enough depth, or have a narrow enough
focus, to give you what you really NEED to solve a difficult problem.
In plain terms, there are few "real books" that can make you money, or
save you money, time, or effort, in a unique and highly valuable way.
AN INVITATION TO JOIN THE EBOOK REVOLUTION!
Never mind the naysayers - sharp Internet marketers are making good
money with ebooks! (We're talking BIG bucks.) Now, for the first time,
an authoritative online manual lays out ALL the details of how to do
it. To find out more, visit =>
That's where ebooks come in.
Successful ebook authors don't "cover the waterfront" with their
information the way bookstore-book authors do. Ebook authors narrow
their sites and aim at high impact solutions.
They go in-depth and they unearth a path that leads to results for the
Some examples from my and other authors' works:
1) How to easily write headlines that boost your Web page sales
("Advertising Headlines That Make You Rich") - my ebook
2) How to sell your house without a real estate agent and keep the
commission for yourself ("Selling Your Home Alone")
- Jim Edwards' ebook
3) How to protect your Web site from legal problems without hiring a
lawyer ("AutoWebLaw") - Bruce Safran's ebook/software package
4) How seniors can buy prescription drugs legally at sharply reduced
prices ("Saying No: How to Stop Paying for Outrageously Overpriced
Prescription Drugs") Michael Woo-Ming, M.D.'s ebook
5) How to get the best price on a car and save needless expenses on
repairs and maintenance ("Car Secrets Revealed")
- Corey Rudl's ebook
Now I am sure that you can find books in the bookstore on many or all
of these topics. I am also certain that in most, if not all, cases,
you'll get better information from ebooks like these than you will
from most books in print.
If you'd like to write and sell such an ebook yourself, here are some
· Write about something that a large group of people are interested in
and would be willing to spend money to learn about...
· Don't write about a "subject" - offer a point-by-point, workable
SOLUTION to a problem...
· Give information that you know from experience has
actually worked - not only for yourself, but also for others...
· Make your writing as clear, simple and practical as you can...
· Don't use your ebook as an excuse to preach, point
fingers, or philosophize. Those things fit better in print books -
and, if you're in a hurry to get your important opinion out to the
world, there's always talk radio. :)
By the way, the ebook revolution is just beginning.
The "revolutionaries" who have discovered and applied the ideas
reviewed in this article have helped a lot of people and profited
handsomely along the way.
Fortunately, as the Internet grows and public acceptance of buying
information online grows with it, opportunities are expanding. Help
yourself... there are plenty more valuable ebooks to be written and
David Garfinkel is author or co-author of five best-selling ebooks,
including "eBook Secrets Exposed: How to Make Massive Amounts of Money
in Record Time With Your Own eBook (Whether You Wrote It Or Not!)"
For more information, go to:
WRAPPING IT UP!
Have a terrific weekend!
As always - if you have any questions, let me know.
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