Step Inside the Minds of Online Success Masters
May 23, 2003
(c)Copyright Jeff Smith 2003
Subscribe via Email by Clicking
Subscribe via Web:
1. Update from Jeff
2. Feature Article - "How To Find Golden Product Ideas On
Discussion Forums - Jeff Smith
3. Sit Down with the Experts -
"Yanik Silver's Product Development
Strategy" - Yanik Silver
4. Usable News - True Value eBook Giveaway
Top Notch Graphics Professional
Quick and Affordable
Global Internet Traffic Report
5. Wrap Up
Update From Jeff
Hello again everyone, thanks for reading this issue.
How is your information product coming?
Do you have an idea that you are confident about taking
Many of you who have been with me for a while, loyal
and supportive, will know that I forever harp on how
important it is to develop your own information product.
It doesn't have to be a masterpiece.
It doesn't have to be an eBook - it could be a 15-20 page
Special Report, a series of interviews, a taped telephone
interview, a 50-page eBook, a newsletter.
Point is - do SOMETHING original. Something that YOU own
and can leverage for additional sales in the future....
Oh yes and...
It better be something that people want - BADLY.
Today's feature article let's you in on a technique that
I - and I know many others - use to find golden product
You'll learn a new way to scan discussion forums, find
product opportunities and how to use them to your personal
There's also a terrific excerpt from a recent interview
I ran with Yanik Silver - he's a tough guy to track down
Be sure to send me an email with updates on your
information product projects - it's great hearing from many
of you each week, sometimes I can even help!
How To Find Golden Product Ideas On Discussion Forums
Copyright 2003 - Jeff Smith
Let's me start off with a wild guess!
You either think discussion boards are a bleeping waste
of time - because so many of them are full of junk, or
....you think of discussion boards as a method of getting
your questions answered.
What you probably HAVE NOT done is mine them for golden
nuggets that you can quickly and easily turn into
high profit products.
Software, eBooks, special reports, services, it doesn't
matter. You can find intriguing product ideas everyday
on the better discussion forums...
First, let's start with how you find super profitable
product ideas, then I'll give you some forums I bet
you've never heard of before.
So how do you find product ideas in the maze of
discussions and opinions on the board?
1. Learn to scan your favorites daily
Pick at least 6 of the best quality, highest traffic
discussion boards in your area of interest. We'll
give you some options below. Make it part of your
daily MO (Mode of Operation) to capture potentially
hot ideas using the techniques below.
2. Look for "Idea Triggers"
These include questions "How Do I", "Where can I
find...", "Does anyone know where...", "Wanted..."
Idea Triggers may also be statements of frustration
or disapproval like "I wish there was a way to...",
"It would be so much easier if...", "I can't believe
I had to..."
It's quite rare for any single question or statement
to have only been made once on popular forums - chances
are you will often stumble on similar questions or
3. Pattern Watch
Think of yourself as a detective Joe Friday. You want
to learn the sometimes hidden desires and motivations
of your buyers.
A common detective technique is to look for patterns of
behavior. Find a few questions and search forum archives
over a 3-6 month period to see how many others have asked
similar questions. It's incredible when you see how
similar we all are with our wants.
4. Look for Hot Spots on Discussion Forums
Another technique is to search for the posts with the
most responses - many forums have this as an archived
search, if not, you can easily scan to see the threads
with the most responses and views.
Again, this will help you quickly focus in on pockets
of high emotional demand - exactly what you want as a
5. Go fishing - post inquiry questions
You may have posted specific questions on boards before
to answer a very urgent or focused question you may have.
But - how about posting questions about a certain topic
to see if you can generate idea triggers.
You'll see the big names in any industry doing this once
in a while. They typically keep a low profile, then come
out of the woodwork to ask the group a question about a
They are fishing, looking for a school of fish within
their market - then when they find something, they'll set
the hook with the perfect bait to capture that group's
attention, not to mention their wallets.
6. Start your own discussion forum
While won't happen overnight, there have been many
examples of forums ramping up on high demand subjects
in as little as 30-days.
Running your own forum lets you test markets, build
your online brand, provide an endless source of product
ideas and a test bed for your new concepts and products.
5 Free Forums You Need To Be Watching!
Here are a sampling of the forums I keep a regular watch
on - and have used to build new market understanding as
well as several profitable product and marketing ideas:
2 Membership Forums I Couldn't Live Without
It's inevitable, as forum owners strive to keep their
forums valuable and attractive to the big, successful
names in their industry - they move to a paid membership
model. Here's 2 that I've found incredibly valuable:
The internet is LOADED with high quality discussion
forums on a variety of topics. You should be using this
to discover and test your product ideas.
Make it part of your daily routine, before you know it,
it will become a habit and you will be all the richer
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***Is Your Website, Email and Publicity Campaign HYPNOTIC? ***
Turn Your Visitors Into Customers No Matter What
Product Or Service You're Selling. Step Inside the
Mind Of A Master Online Marketer, Find Instant Tips
Techniques And Strategies To Launch Your Serious Online
SIT DOWN WITH THE EXPERTS
Yanik Silver - Yanik Silver's Product Development Secrets
Special Interview Excerpt
You've all no doubt of Yanik Silver - if not, come on out
of the cave and spend some time with us up here!
He's built himself a nice little online business that
manages to bring him in a very high 6-figure income - all
in less than 3-years online.
In discussions and emails I've exchanged with Yanik - he
has always talked about the importance of having your own
high-demand products. Sure, selling affiliate products is
a great strategy for getting started or adding to your
monthly paycheck, but the real money is in creating and
selling your own infoproducts.
Trouble is, less than 5% of infoproducts ever make any
Some of that comes down to testing, in this segment Yanik
discusses his testing techniques for a few of the more
successful products he's released.
If you've missed some of our past POWER Interviews with
the experts, then you'll want to hear what Joe Vitale,
Yanik Silver, Marc Goldman, Damon Zahariades, Willie
Crawford and many others are doing to create, and
grow their own Infoproduct Empires. Check out our
archives right here...
Now, for this week's interview excerpt!
Okay, great. And how do you test your ideas, let's talk a little
about testing your ideas. How important do you feel testing the
ideas first or, you know, do you just hit the market and that's the
test. Or are there techniques that you use to test your products or
your ideas first?
There are a couple of things that we do. We survey customers. We
have a survey that goes out, for instance, when people buy Instant
Sales Letters, I think about two weeks later or 18 days later, and
it's a whole bunch of different things that's a survey about what
they like, what they didn't like.
And it's also a survey of, you know, rank these additional products
in order of 1 to 5 on what you think would be most useful for you.
And then there's also a place where they can give us feedback, for
instance, when collecting testimonials there.
That's a great tip.
So that's one way. I don't really have a very scientific way of
doing it. It's really just work it into the marketplace as much as I
can. When people email me, reading my emails, that's important. So
they'll tell you what they're looking for, what they didn't like.
You know, like for instance, with Instant Sales Letters,
we never had a section on MLM or business opportunity type stuff.
And a lot of people kept calling or emailing us and saying, you
know, I'm in this business, do you have this for me.
And I rarely say no.
… I would feature it on the newsletter selling our product.
Yeah, that's really the best way that I found. We've also done,
where we will release it out to our list and you could see right
away, if it's something pretty hot or not.
Right, right. I guess that's one of the main points as well.
By getting your product out there, relatively quickly and not
trying to make it perfect, you'll start to get the feedback
that may lead to improvements that really skyrocket your sales,
or at least your next product.
anik started with Instant Sales Letters, priced it quite
low, sold it with resell rights in order to get mass market
penetration for his very first infoproduct. He then built
quickly on that success following up with additional products
his affiliates and his customer list demanded....
"33 Days to Online Profits:"
"Copywriting Seminar in a box":
and many, many others...
You can use the same model - get your first information
product out there, establish a viral marketing campaign
and quickly develop additional products for your niche
Here's the #1 Mistake That Dooms 95% of Infoproducts....And How To Avoid It?
Discover How You Can Turn A Few Days Into You Own Infoproduct That Can
Make You An Instant Expert, Fill Your Pockets With Money and Change Your
USABLE NEWS From The World of Infoproduct Development
** Are You Crazy!
That's what I said to Patric when he emailed me about his
latest eBook where he shares the absolute best success quotes,
articles and stories from huge names such as Brian Tracey,
Anthony Robbins, Napolean Hill, Bob Proctor, and many
The thing is - HE'S GIVING IT AWAY!!
I told him...man, you should be selling this - it's an
Even better, he let's you sign up for fr^^ updates inside
this great resource.
Download it now - there's no charge and I know you will
thank me (and Patric of course) forever about this one!
Download it here...
** Let This Graphics Design Guru Skyrocket Your Online
I looked for days and tried out many options for getting
my latest eBook covers, banners, ezine cover and order
button customized for my site at:
Along came Ovi Dodger to the rescue - and man did he
produce some killer graphics...all in less than 24-hours.
He's a master and a super guy to deal with.
When they are done professionally, graphics will improve
the sales on your site - so give Ovi a try...
**Global Internet Traffic Report
Imagine the traffic reporter that has to put these
Get an instant glance at worldwide internet traffic,
performance and congestion readings - it's really quite
WRAPPING IT UP!
Have a great weekend.
Let me know if I can do anything to help with your
ATTENTION: There is only one way that you could be
receiving this ezine, that is you, or someone using
your email address, subscribed. There is no other
way of being added to this list.
We do not make this list, or your address, available to ANY
other companies or individuals. We value your
Although we work hard to make sure that all of the
information in the Profit Secrets newsletter is
accurately and genuine as possible, neither the publisher,
nor the editor assume any responsibility for the accuracy
or otherwise of the information presented.
By reading this information, the Information Product
Profit Secrets reader assumes all responsibility for an
inaccuracies or other risks associated with the
information within this newsletter.
Editor Online Marketing Secrets Revealed