Yes, You Can Still Earn Large Profits from Information Products
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Update from Jeff...
Welcome back everyone, and a warm hello to all of our new subscribers this issue.
Have been as swamped as I have lately?
What about that 30-hour day, whatever happened to the research on that puppy?
I know that many of you are feeling the same way, I get suggestions from time to time and many of them, while being largely positive, do suggest that I shorten the newsletter.
After a few of these suggestions, I think I know what you want - just the ABSOLUTE BEST INFORMATION in the SHORTEST and MOST CONCISE format possible.
So, I don't need to be hit over the head with a frying pan, starting this issue, you will find some changes which will shorten the newsletter.
The highlight of today's issue is the article that will help you to skyrocket your profits by considering other information product formats than just eBooks.
The biggest unknown secret in infoproduct marketing circles is that there are more profits to be had in these other formats, while thousands continue to focus only on eBooks.
Check it out. Be sure to contact me with any comments or questions you have.
Part 1 of 2
Copyright 2002 - Jeff Smith
There are literally hundreds of new information-based eBooks being released every day.
Is the market saturated? Do you stand a chance? How do you make your product stand out from the crowd?
No doubt, there is still very good money to be made with eBooks. But, it is getting more difficult to stand out from the crowd.
You have a topic, you have the knowledge, you know that people will want to buy what you have for them, so how do you get to them?
The answer, alter your format. There are many different information products you can use to package your knowledge. Even better...
Many of these can be far more profitable than the oft- used eBook.
Here are 10 alternatives to eBooks you can use to sell your knowledge - 5 in the first part, and 5 more in the next part (see the next issue).
1. Special Reports
Highly focused documents used to address one specific topic. Provide readers with essential information they want or need right away. Range from a few pages to 20 pages or more. Typically sell in the range of $5 to $25 or more depending on value of the information.
Similar to special reports, but generally sold as tangible products (paper and ink). Same price and page range as special reports - with added benefit of expanding markets to offline as well as online customers.
We have just started to see use of electronic courses on the internet. Many are still offered for free to draw prospects to product sites or for online branding purposes. However, there is no reason why a detailed 6 or 7-part e-course could not be sold for $20-$30 - similar content to an eBook, but delivered in parts right to the inbox of your customers.
30-minute to 2-hour, or in some cases longer, seminars that you charge to provide customers your knowledge on particular topics. Range in price from free to several hundred dollars. Teleseminars have the added option of recording the session, providing you with an audio product you can market. Often you can get 30-40 or more subscribers to pay $20-$40 each for the telesminar, then charge something similar for the audio product to a much wider market later on.
5. Audio Version of your eBook
Many people now have tons of eBooks on their computers that they have not, and probably will not ever look at. Given our busy lifestyles, recording your information into your PC or recording device and converting it to .wav, real audio or mp3 format gives your customers the ability to take your information with them "on the run" Often you will get from 25% to 50% more for an audio version of your product over an eBook.
Willie Crawford - "From Deep Debt To Internet Success Story"
Special Interview Excerpt
Hi folks, back at you again this week with another interview excerpt. I continue to hear strong support for this segment from many of you.
If you missed the last two powerful interview segments with Yanik Silver and Marc Goldman, then you can still see them online here:
Now, for this week's interview excerpt!
This is one of my favorite's folks. When I first completed Ultimate Information Entrepreneur's Success package, the first review I received was from Willie Crawford.
There's no other way to say it than Willie is the "Real Deal." He tells it like it is, talks about what he has done and not what he THINKS will work, and is just a super person.
Take a look at his website, he has one of the best (and most detailed) Free online ecourses I have ever come across. You can find it at: http://www.williecrawford.com
Willie's story is inspiring to say the least.
His youth was marked by severe poverty, often just scraping up enough to keep the lights on and the mortgage paid.
Even in the face of brutal challenge, Willie was able to break free thanks to his persistence, and ability to generate top selling information products.
His cookbooks on Southern Cooking are legendary on the internet. Here's what Willie had to say about getting started right with your own infoproduct business.
Willie, can you fill us in on some of the tips and techniques you use to create your hot selling information products? You've told us about "Soulfood Recipes" and the motivation for that product coming from people posting on your recipe hobby website, what were the next steps in your mind? How did you actually decide that this was the right product to develop?
I had to confirm that there was a sufficient demand for the product, so I did a test campaign where I actually pre-sold copies of the cookbook.
I also gave people a preview discount price and after receiving several hundred orders in the first week, I confirmed in my own mind that there was sufficient demand to go ahead with this product.
I hadn't even written it yet!
I had lots and lots of notes and lots of recipes I had collected over the years, but I had not written the book. I wanted to confirm that there was sufficient demand before I wrote it.
Wow Willie, that's a terrific technique because I think one of the most common mistakes people can make when they are going to put a product out is spending months and developing a product like this and then finding out there is no market for it, or finding out it doesn't sell as well as they expected. Getting those ideas out there and getting the feedback through pre-releasing your product is a terrific technique.
Yes Jeff, it is and I have several other projects in mind that I am working on, none of them are far enough along to really talk about, but what I do is I look for voids.
For example, I'm getting ready to have my new house built, so I could write a book on how to save tens of thousands of dollars on a house. How to deal with contractors and developers. How to lower your costs - all the little pitfalls that you should look for. I make notes as I go along in my own purchase.
Absolutely, the two techniques that you outlined there, that I also discuss in my book, is journaling to keep track of your personal experiences, documenting details as you go through some of those major life experiences, such as buying your own house.
Absolutely, and I will also confirm that there are not already too many other products on that topic.
====> To get this full interview and a power-packed, exclusive interview with internet marketing "Top Gun" Yanik Silver, check out the "Ultimate Information Entrepreneur's Success Package at: http://www.infoproductcreator.com
Finally, the First Practical, Results-Oriented Techniques on Finding High-Profit Infoproduct Topics the Very First Time - Guaranteed!
Ask Jeff - Subscriber Questions And Input
Get your questions answered and get some FREE publicity at the same time. Our newsletter goes out to thousands of eyes, so be sure to submit your question, and if selected, we'll include a link to your site or email.
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with the subject "Ask Jeff"
THIS WEEK's QUESTION:
Once in a blue moon I have to send my book out to a reviewer to get some press. Unfortunately the size of the book is too large to send via e-mail.
For awhile I used Adobe Studio for this purpose. They allow nearly unlimited download capability. But the cost for the monthly service was prohibitive since it is only occasionally that I need to send the whole book out for free. Of course, I use Digi Buy to handle actual sales of the book, but they won't allow free downloads.
Can you recommend a way to get the whole e-book into the hands of reviewers in an economical way?
Thank you for a terrific newsletter!
Sincerly Victor K. Pryles "The Creativity Coach" Author of "The Secret Creator Within"-23 Ways To Awaken Your Creative Genius at http://www.creativepops.com
Hi Victor, happy to hear you are enjoying the newsletter - I enjoy writing each and every copy.
here are a couple of utilities you should be able to use to accomplish your task - they are called file splitters. Using these tools, you can split up your large files into several smaller files to be reassembled at the other end.
Usually you have to include a copy of the file splitting utility with your attachments as the same application needs to be used to reassemble the portions at the other end. I have used the first one in the list for a large word file and it worked great.
- look for File Splitter
The other option you would have is to create a special download web page and post your files to your web server allowing the reviewer to download it by aiming at your web page. This doesn't need to be anything fancy, and could be accomplished using a very low cost entry-level package from a web host.
Super product for generating from 50-100 or more targeted visitors to your website each week, and best of all it's Free! Just 5 minutes to set-up, it's automated, "viral" and proven - and best of all, did I mention that it's FREE!
Check this one out, courtesy of an article recently published in ClickZ (www.clickz.com) For a glance into new tracking and tracing methods, check out some of the awesome collection of alternative mapping methods for the electronic world. This site takes the phrase "think outside the box..." to a new level.
That's it for now. Have a super week and Stay Busy!
Be sure to contact me if you have any comments or feedback - You Can Mail Me Here
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