Step Inside the Minds of Online Success Masters
October 10, 2003
(c)Copyright Jeff Smith 2003
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"Increase Your Sales By 50% Or More Using These
Techniques!" - Jeff Smith
3. USEABLE NEWS
- Top 3 Clickbank Businesss Products...
- Could MEDITATION Help You Make More Money?
- Are You Emails Getting Through - What's It
4. WRAP UP
Update From Jeff
A warm welcome to all this week!
You WON'T BELIEVE what I found in my INBOX this week!
Thanks to all of you, my Inbox was FILLED with responses
to a brief email survey I sent out asking for your
top 2 obstacles to developing your own successful
It's GREAT to hear from you guys - to know that there
are still many of you with dreams, goals and passion about
creating your own products.
Want To Know What You Find MOST Challenging About
Creating Your Own Income-Generating Infoproducts?
I haven't even been able to read every one of them yet,
but roughly the challenges people are having fall into
1. Finding Topics That You Love And That People Will Buy
2. Getting Your Project Finished
3. Seeing The Big Picture - A Checklist to Get from A-Z
4. Technical Help with Website, Payment, Affiliate Program
5. Gaining Confidence, Motivation, Focus, and Overcoming
6. Marketing - Traffic Generation, Sales, Partnership,
7 Testing Ideas Without Someone Else Stealing Them
Yes - these are all valid obstacles and BEST OF ALL...
I can help you with each of these.
So - plan is to run an article each of the next seven weeks
that attempts to deal with these obstacles. Look for them to
start NEXT WEEK!
But RIGHT NOW -- Here's a QUICK TIP on #1 that really hit home
again this week from a wonderful article posted by Product
Development GENIUS Bill Myers on his private site over at:
FINDING TOPICS TIP: Instead of looking so hard for products to
create or sell, instead look for pockets of demand and THEN
figure out the best product to address that demand.
Without giving away too much, Bill's article spilled the beans
on a high-demand DESIRE many retirees have that can EASILY be
bundled into a newsletter, CD, or special report - it has to
do with seeking out deals on real estate and property to retire
He's incredible - each week he finds pockets of high-demand and
brainstorms products that could fill that demand.
Worth a look see for sure....
Enjoy this week's issue -
In our feature article, you'll find out the...
One, single technique that can increase your conversion
by over 50% Instantly!
Have a great week everyone,
talk to you again soon.
" Increase Your Sales By 50% Or More Using These Follow-Up
by Jeff Smith
Here's How To Increase Your Conversion Rate by At LEAST
50% with 1 - day's work!
We all hear about a "good" conversion of visitors to buyers
as being somewhere between 2% and 5%.
Let's say you're doing really good - converting 5% of your
traffic into buyers.
Even at that, 95% of visitors curious enough to click on
your site are gone - majority of them forever!
Now what if you could capture just 20% of those additional
95% of "non-buyers" and turn 10% of those into buyers?
WOW - CAN FOLLOW-UP REALLY MAKE THIS BIG A DIFFERENCE?
Listen to this! Even with the best copywriting in the
world, you can still add 50% to your sales by having
a solid follow-up system!
Let's say you have 1000 unique visitors each month.
At 5% conversion, that means you are selling 50 products
each month. Not bad, BUT....
If your follow-up system is able to capture just 20% of
the 950 non-buyers, counting on my fingers and toes - that's
190 people you are putting through your system.
Imagine converting just 10% of those people - that amounts
to another 19 product sales...and HERE'S THE BEST PART!
YOUR FOLLOW UP SYSTEM SHOULD BE FULLY AUTOMATED!
Let me ask you a question?
Would you spend a day developing a follow up system if it
generated an extra 19 sales every month for you?
IN FACT, I my follow-up system converts far more than 10%
into customers each month, and those are some of my most
loyal customers - often turning into strong REPEAT customers.
Measure the value of that!
WHAT FOLLOW-UP MARKETING SYSTEMS YOU SHOULD HAVE NOW?
Listen, I'm as guilty as the next guy of NOT acting on this
advice - it took me almost 6-months after launching my
online business to use these techniques BUT WHEN I DID...
I couldn't believe the results.
Three things we have found to work very well for follow
1. Develop A High-Quality 4-7 Part eCourse
What are the tough issues your market is struggling
What is getting in the way of their success, preventing
happiness, obstacles to their dreams or information they
ask for again and again?
Generate a list of 4-7 lessons that do the following:
- Talk to your subscribers 1 on 1 - personal, warm
- No more than one printed page long in which you...
- Present the challenge you will address
- Provide a partial solution for that problem
- Refer to your solution as being the "complete
- Includes testimonials throughout to enhance
credibility and confidence.
- Provide multiple exposures of your products to
Your eCourse needs to address an URGENT and RELEVANT
demand to your prospective customer. It needs to
be personal and build your credibility while tantalizing
your subscriber with the information that is in your
Our eCourse at:
has been the single best marketing tool we have EVER
A good eCourse can literally boost your sales by 50-100%
with this one technique alone!
2. Post Sale Follow Up
A terrific way to gain valuable product feedback AND generate
BACK-END profits... here's a successful post-sale follow-up
sequence we've refined.
EMAIL 1 - Thank you, bonus download product and repeating their
download information - if by chance they had any problem
This gives them a personalized thank you - builds their
happiness by getting an unexpected bonus and in reduces
support calls by giving download information again.
EMAIL 2 - 4 Days after - we send a survey which both guages our
customer's satisfaction AND helps us to improve our products
as well as let's us gather testimonials.
EMAIL 3 - Follow up email on some additions to the eBooks that
we have not been able to include in a next version - again
more free information
EMAIL 4 - Series of informational articles each leading to
recommendation for additional back-end products our customers
may be interested in.
3. Newsletter, Ezine, Tips or Hints
No matter how you do it - you MUST continually and
consistently provide value to your subscribers - THE
Largers sales, more respect, a positive reputation,
word-of-mouth marketing, and a loyal list of subscribers
you can continue to work with for years to come.
You - as a loyal subscriber will not be surprised to hear
If you haven't been over to look lately - you'll see at:
we have not missed a bi-weekly issue in 18-months - that
sort of consistency is rare, but so important to mainting
interest from your subscribers.
We also don't hesitate to send out bulletins or updates
on news that occurs on our industry each week - even if
this happens 2-3 times a week - we've found our customers
really appreciate it.
EVERY MINUTE YOU WAIT MEANS MORE SALES
LOST TO COMPETITORS
It's not online marketers that offer the best product that wins,
it's the one that sells the best products AND has the best
follow-up systems in place that will turn their efforts into
Spend some time developing or improving your follow-up systems,
you will be rewarded... GUARANTEED!
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
USABLE NEWS From The World of Infoproduct Development
** TOP 3 Clickbank Affiliate Products For the Week!
3 Terrific Resources - Deserving of the Top Spots!
1. Rosalind Gardner's Super Affiliate Handbook
2. How To Write Your Own Book in 7 Days - Jim Edwards
3. EBook Secrets Revealed - Jim Edwards
** Could MEDITATION Help You Make More Money?
Recent Inc.com article discovered that there are many
"Closet" Meditators out there today.
They may not admit it to your face, but turns out many
CEO's - and I would imagine a fair number of you -
either have tried meditation or would like to try it.
Fill in the Poll - and they will show you the results
If you want to know a great source for helping you
relax and IMPROVE your meditation - here's what I've
found Really works!
** How Many of Your Emails Get Through - And What Do
the Filters COST YOU!
Anyone who publishes a newsletter or does legitimate
email marketing knows that vast numbers of valid emails
or newsletter NEVER GET THROUGH THE FILTERS.
Here's a super article on what that might be costing you
as an online marketer - and what you can do about it...
WRAPPING IT UP!
Have a wonderful weekend!
As always - if you have any questions, let me know.
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