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Step Inside the Minds of Online Success Masters

May 16, 2003

(c)Copyright Jeff Smith 2003

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Article Review Edition

Jeff's Article Review...

Hello everyone - I'm tingling with excitement as this is the first interim issue of my newsletter focused on taking the best articles I can find on this planet and adding my own analysis.

As you know, my newsletter has been bi-weekly for over a year now.

I'm not changing that, moving to a weekly format would compromise the quality, something that most of you wouldn't tolerate.

But - in a recent survey, over 90% you said that you would like to see periodic best-of articles by others as long as they were high quality and I added some personal thoughts to the article.

This is something that nobody else is doing on the internet today, which is surprising since we can learn so much from the better quality articles written by experienced professionals.

Here's the first issue. What better author to start with than the super successful Jim Edwards.

I've included one of Jim's best articles below titled "The Web's Best-Kept Traffic Secret"

Three comments on Jim's work here...

Comment #1:

His traffic generating trick works!

Though it does take some time to begin working - 2-4 weeks, the technique is free, is medium effort, has several advantages over traffic generation and will build more and more traffic over time.

I personally have used articles to drive 10-15% of my total traffic to my site in the last 6-months producing many sales, better search engine ranking, numerous super affiliates and constant exposure for branding.

Comment #2:

I REALLY like his idea of taking free articles you write and periodically bundling them into minicourses that you can then use to build your own opt-in list.

Here's some advice from personal experience...

Minicourses work!

If you do NOTHING else, develop your own minicourse and promote it heavily.

You will find it an awesome method of building a list, selling your own and affiliate products and building a brand for yourself online.

Now that I look back, I could have put 80% of my time into writing a series of 6-10 minicourses and would have built my income up much faster than I did - but hey - that's the benefit of spending time in the trenches.


Note how Jim ties his article content closely into the eBook he is marketing in his resource box. Jim's new book "Turning Words Into Traffic"


Jim's article follows a tried and true format for generating traffic...

a) Present the problem your market is having and wants to solve
b) Provide benefits to solving the problem - positioning the reader in the "best of all worlds" scenario
c) List some teaser solutions to how you solve the problem, but ultimately you want people to turn to your product to get the full solution.

You'll find a great traffic generating technique AND a superb example of how to market your products or services using articles in Jim's latest work.

One final tip, from my own experience...

Article directories are great places to submit your completed article, but nothing beats going directly to ezine publishers and website owners. Many are looking for content - you want to be the next one on their list.


Today's Power-Packed Article


"The Web's Best-Kept Traffic Secret"

- by Jim Edwards

(c) Jim Edwards - All Rights reserved


Did you realize that thousands of website operators use a simple technique to generate targeted visitors to their websites without paying a dime in advertising? It's true.

In fact, the technique works so well that many of them don't want you to discover how they get those thousands of website visitors and make so many sales on virtual "auto- pilot."

Their method?

Creating tightly focused articles other people publish in their ezines (online magazines and email newsletters) and post on their websites. This method rates so powerful that some even call it "the web's best kept traffic secret."

Now, you may ask, "Why would an ezine publisher or website owner publish my articles for their subscribers?"

The answer: Content!

Over a 100,000 ezines and newsletters operate on the web (along with millions of websites) covering everything from pets and cooking to investments and real estate. Many of them need tightly focused content and they simply can't produce all of it themselves.

Look at it this way... it's the same reason newspapers use the Associated Press. Individual newspapers often can't afford staff writers to cover every story, so they accept articles from outside their organization.

You can do the exact same thing for various ezines and websites catering to your niche audience!

You can get valuable publicity -- exposure you often couldn't even pay for if you wanted to -- by providing valuable, content-rich articles in exchange for a byline and a link to your website (called a "resource box")!

The following represent only a few of the enormous benefits of writing and distributing simple articles online:

** Attain "Expert" Status **

Let's face it! In the eyes of virtually everyone who reads your articles you rank as the "expert" on the subject.

Just look at people who write newspaper columns. You may disagree with their viewpoints, but they still have an elevated status in your mind compared to the "average Joe" off the street.

** Pre-sell Website Visitors **

If your article appeals to a niche audience hungry for more information on a very focused subject, you actually pre- sell them better than any sales pitch. In their minds, you've already delivered content they really want so when they click over to your site you already have a "reputation" in their minds.

** Traffic Lasts Longer **

Even though the Internet changes very quickly, webmasters are usually very slow to remove content from their sites. Once you get an article posted on another person's website, you have an excellent chance of that article staying there for weeks, months, even years.

** Increase Links To Your Site **

In a recent search I found just a dozen of my articles posted on over 813 different websites! Not only do those postings bring me traffic, but they also help my search engine positioning because of my increased "Link Popularity."

** Builds Your Affiliate Base **

Fact: Affiliates always take the path of least resistance.

If you provide excellent articles they can easily post on their sites or copy and paste into their ezines, your affiliates will promote you more often and more effectively compared to those who don't give them tools.

Plus, as you make more sales and publish articles, other people will see you providing excellent tools and will want to sign up as your affiliate so they can use them too!

** Build a Huge "Opt-In" Email List **

You can use articles to build up a huge list of subscribers by simply compiling several articles into a series and delivering them at preset intervals.

Often called a "mini-course," this technique allows you not only to prove to your subscribers that you deliver great information, but enables you to capture their name and email adress so you can send them articles and special offers in the future (with their permission).

** Requires No Special Skills **

People often think they need to be a "writer" in order to publish articles, but that's not true!

FACT: If you have a passion for a subject and can talk and explain things like you would to a friend over a cup of coffee, you can write articles people will love to read.

So if you operate a website selling virtually any type of product or service (whether your own or as an affiliate), publishing and promoting with articles should rank high on your list of traffic generation strategies.

No other method of generating targeted traffic to your website provides the quality, quantity and steadiness of traffic in such a simple, straightforward, and cost- effective manner.


Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!
Click Here >



Let me know how you enjoyed this issue, I'll only continue this if I hear positive things from you guys - so let your thoughts be known!

Here's how you can reach me, hopefully I'll hear from you before next time.

Have a super weekend!

Jeff Smith


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Jeff Smith
Editor Online Marketing Secrets Revealed