Step Inside the Minds of Online Success Masters
May 16, 2003
(c)Copyright Jeff Smith 2003
Subscribe via Email by Clicking
Subscribe via Web:
Article Review Edition
Jeff's Article Review...
Hello everyone - I'm tingling with excitement as
this is the first interim issue of my newsletter
focused on taking the best articles I can find on
this planet and adding my own analysis.
As you know, my newsletter has been bi-weekly for over
a year now.
I'm not changing that, moving to a weekly format would compromise the quality, something that
most of you wouldn't tolerate.
But - in a recent survey, over 90%
you said that you would like to see periodic
best-of articles by others as long as they were high
quality and I added some personal thoughts to the article.
This is something that nobody else is doing on the internet
today, which is surprising since we can learn so much from
the better quality articles written by experienced professionals.
Here's the first issue.
What better author to start with than the super successful Jim Edwards.
I've included one of Jim's best articles below titled
"The Web's Best-Kept Traffic Secret"
Three comments on Jim's work here...
His traffic generating trick works!
Though it does
take some time to begin working - 2-4 weeks, the
technique is free, is medium effort, has several
advantages over traffic generation and will build more
and more traffic over time.
I personally have used articles to drive 10-15% of my
total traffic to my site in the last 6-months producing
many sales, better search engine ranking, numerous super affiliates and
constant exposure for branding.
I REALLY like his idea of taking free articles you
write and periodically bundling them into minicourses
that you can then use to build your own opt-in list.
Here's some advice from personal experience...
If you do NOTHING else, develop your own minicourse and
promote it heavily.
You will find it an awesome method
of building a list, selling your own and affiliate
products and building a brand for yourself online.
Now that I look back, I could have put 80% of my time
into writing a series of 6-10 minicourses and would
have built my income up much faster than I did - but
hey - that's the benefit of spending time in the
Note how Jim ties his article content closely into
the eBook he is marketing in his resource box. Jim's
"Turning Words Into Traffic"
Jim's article follows a tried and true format for
a) Present the problem your market is having and wants
b) Provide benefits to solving the problem - positioning
the reader in the "best of all worlds" scenario
c) List some teaser solutions to how you solve the problem,
but ultimately you want people to turn to your product
to get the full solution.
You'll find a great traffic generating technique AND a
superb example of how to market your products or services
using articles in Jim's latest work.
One final tip, from my own experience...
are great places to submit your completed article, but
nothing beats going directly to ezine publishers and website
owners. Many are looking for content - you want to be the
next one on their list.
Today's Power-Packed Article
"The Web's Best-Kept Traffic Secret"
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
Did you realize that thousands of website operators use a
simple technique to generate targeted visitors to their
websites without paying a dime in advertising? It's true.
In fact, the technique works so well that many of them
don't want you to discover how they get those thousands of
website visitors and make so many sales on virtual "auto-
Creating tightly focused articles other people publish in
their ezines (online magazines and email newsletters) and
post on their websites. This method rates so powerful that
some even call it "the web's best kept traffic secret."
Now, you may ask, "Why would an ezine publisher or website
owner publish my articles for their subscribers?"
The answer: Content!
Over a 100,000 ezines and newsletters operate on the web
(along with millions of websites) covering everything from
pets and cooking to investments and real estate. Many of
them need tightly focused content and they simply can't
produce all of it themselves.
Look at it this way... it's the same reason newspapers use
the Associated Press. Individual newspapers often can't
afford staff writers to cover every story, so they accept
articles from outside their organization.
You can do the exact same thing for various ezines and
websites catering to your niche audience!
You can get valuable publicity -- exposure you often
couldn't even pay for if you wanted to -- by providing
valuable, content-rich articles in exchange for a byline
and a link to your website (called a "resource box")!
The following represent only a few of the enormous benefits
of writing and distributing simple articles online:
** Attain "Expert" Status **
Let's face it! In the eyes of virtually everyone who reads
your articles you rank as the "expert" on the subject.
Just look at people who write newspaper columns. You
may disagree with their viewpoints, but they still have an
elevated status in your mind compared to the "average Joe"
off the street.
** Pre-sell Website Visitors **
If your article appeals to a niche audience hungry for more
information on a very focused subject, you actually pre-
sell them better than any sales pitch. In their minds,
you've already delivered content they really want so when
they click over to your site you already have a
"reputation" in their minds.
** Traffic Lasts Longer **
Even though the Internet changes very quickly, webmasters
are usually very slow to remove content from their sites.
Once you get an article posted on another person's website,
you have an excellent chance of that article staying there
for weeks, months, even years.
** Increase Links To Your Site **
In a recent search I found just a dozen of my articles
posted on over 813 different websites! Not only do those
postings bring me traffic, but they also help my search
engine positioning because of my increased "Link
** Builds Your Affiliate Base **
Fact: Affiliates always take the path of least resistance.
If you provide excellent articles they can easily post on
their sites or copy and paste into their ezines, your
affiliates will promote you more often and more effectively
compared to those who don't give them tools.
Plus, as you make more sales and publish articles, other
people will see you providing excellent tools and will want
to sign up as your affiliate so they can use them too!
** Build a Huge "Opt-In" Email List **
You can use articles to build up a huge list of subscribers
by simply compiling several articles into a series and
delivering them at preset intervals.
Often called a "mini-course," this technique allows you not
only to prove to your subscribers that you deliver great
information, but enables you to capture their name and
email adress so you can send them articles and special
offers in the future (with their permission).
** Requires No Special Skills **
People often think they need to be a "writer" in order to
publish articles, but that's not true!
FACT: If you have a passion for a subject and can talk and
explain things like you would to a friend over a cup of
coffee, you can write articles people will love to read.
So if you operate a website selling virtually any type of
product or service (whether your own or as an affiliate),
publishing and promoting with articles should rank high on
your list of traffic generation strategies.
No other method of generating targeted traffic to your
website provides the quality, quantity and steadiness of
traffic in such a simple, straightforward, and cost-
Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
Click Here >
WRAPPING IT UP!
Let me know how you enjoyed this issue, I'll only continue this if I hear positive things
from you guys - so let your thoughts be known!
Here's how you can reach me, hopefully I'll hear from
you before next time.
Have a super weekend!
ATTENTION: There is only one way that you could be
receiving this ezine, that is you, or someone using
your email address, subscribed. There is no other
way of being added to this list.
We do not make this list, or your address, available to ANY
other companies or individuals. We value your
Although we work hard to make sure that all of the
information in the Profit Secrets newsletter is
accurately and genuine as possible, neither the publisher,
nor the editor assume any responsibility for the accuracy
or otherwise of the information presented.
By reading this information, the Information Product
Profit Secrets reader assumes all responsibility for an
inaccuracies or other risks associated with the
information within this newsletter.
Editor Online Marketing Secrets Revealed