Step Inside the Minds of Online Success Masters
May 09, 2003
(c)Copyright Jeff Smith 2003
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1. Update from Jeff
2. Feature Article - "Here It Is. The Perfect Marketing Launch
- Jeff Smith
3. Sit Down with the Experts -
"3 CRITICAL Lessons From An Online
Marketer" - Damon Zahariades
4. Usable News - Overture Beats Google
Free Report: How To Write a Book on Anything...
In 14 Days Or Less!
Top 10 Web Authoring Toolkits
5. Wrap Up
Update From Jeff
Welcome back and hello to hundreds of new subscribers
since our last issue.
I can't believe how many of you join each and every
week, and I can't tell you how happy and priviledged
I feel to be able to spill my guts to such a great
group of people.
So, now I have to keep my end of the bargain and I
think I've done it this week.
Even though the economy and world situation continue
to be somewhat dismal, things with the online marketing
world have been SIZZLING!
Today's feature article is a Non-hype, No Bull look at
a much hyped product from 18-year old marketing
sensation Joe Kumar.
You'll find out how to learn incredible online marketing
secrets from Joe without even buying his product!
I also wanted to tell you about an incredible site for
those of us addicted to product ideas and product
It's right here:
It's run by the fabulous Bill Myers - an incredible
creative genius that has been pumping out amazingly
simple business ideas people have used to change their
lives in mere days.
You can get a good feel for his site by downloading some
of his free articles - but let me tell you - be prepared
to stay up late if you decide to explore his entire site!
I get asked all the time about ezines I find valuable.
I wanted to single out ProbizTips By Diane Hughes
One of only a small handful of newsletters I read on a
weekly basis, Diane puts together a great summary of the
most useful information I need each week. Check it out
Finally, I wanted to highlight a few names of people who
provided incredible feedback to me on my latest survey.
The response was superb and greatly appreciated. I will
follow up next issue with some of the results and how I
intend to continually improve YOUR ezine.
1. Jason http://www.achievenetprofits.com
2. Shane http://www.health-fx.net
Until next time, have a super and prosperous week.
Here It Is! The Perfect Marketing Launch
Copyright 2003 - Jeff Smith
You've heard of the Perfect Storm?
Now you have the Perfect Launch.
Everyone on the internet is drooling over the very first
product introduced by 18-year old Joe Kumar.
"30 Days To Internet Marketing Success" found right
While there is heated discussion over how good his product
is (and it IS good), you can learn ALLOT without even
buying the product.
You can learn a MASSIVE amount about successfully launching
your own infoproduct by tracking Joe's launch sequence.
Here's what I mean...
LESSON 1: Clearly Identify and Niche Market and
Find Out What They Want.
He's done that - it's newbies and intermediates
that want to ramp up their online business using
insider information from those who have done it
in max 30-days.
LESSON 2: Make Sure the Information You Provide
Is Credible, Proven and is Exactly What People Want.
Instead of writing on a topic Joe has limited
experience with (after all, he is just 18!)
he defers to the experts, and does a great job at
convincing them to help him get this unique product
idea to market.
LESSON 3: Don't Do What Everyone Else Does - Be
What does everyone else do? Either, they write
their own single 30 day roadmap or they interview
experts, usually asking the same old questions
which have been heard before.
Instead, he gave it a few hours thought and came up
with a scenario question that forced these gurus to
reach down and give their entire success roadmap
leading to a 30-day roadmap under the same conditions
his target market will have to operate within (no
money, no list, no contacts, and no past products)
LESSON 4: Leverage the Experts
Starting with Mark Joyner, Joe leveraged one expert
after another - very focused, very confident (even
a tad cocky at times :), and always building
He had the courage to approach his mentors. Then he
had the you-know-what to play one off of the other
until he had an incredible list of winners on his side.
LESSON 5: Price Your Product By the Perceived Value
of the Information
Not by the regular price of similar products on
What's this, a newbie pricing his product at $97 out of
Exactly! And you'll do well to get some nerve to,
that's more than half the battle to being successful.
LESSON 6: (This One Is Brilliant!) Price Your
Product High Enough That You Can Give a Very High
Commission To The Power List Brokers
Why do you think Joe's product has been endorsed
and takes priority mailouts to the really BIG and
RESPONSIVE lists out there - because he has created
an irresistible offer to his partners. And he's
made sure there are still profits at the end.
Way to many new (and experienced) product developers
under-price their products.
They can't attract partners, give most of their profits
away, and wonder why this business is so darn hard for
a few hundred bucks a month.
LESSON 6: Built In Added Value
He'll severely limit his returns, dissatisfaction
and gain more customers because he's committed to
sending out another volume in a couple of months.
Regardless of whether you feel the product is
priced too high, whether the product is good, you
can learn a TON about marketing infoproducts online
from the simple rollout of Joe's book.
One word on
Joe's product itself.
It's good - because of the contributors and the question
he asked, you'll be more than happy with the 500+ pages
of pure gold you get from internet marketing's elite
Now Joe, sit back and enjoy!! But not too long,
there's always another product to be developed!
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***Is Your Website, Email and Publicity Campaign HYPNOTIC? ***
Turn Your Visitors Into Customers No Matter What
Product Or Service You're Selling. Step Inside the
Mind Of A Master Online Marketer, Find Instant Tips
Techniques And Strategies To Launch Your Serious Online
SIT DOWN WITH THE EXPERTS
Damon Zahariades - 3 CRITICAL Lessons From An Experienced Online Marketer
Special Interview Excerpt
Damon Zahariades is the dymanic young developer of the
well respected and powerful Special Report Bible -
I talk to Damon often - part of a mini-mastermind group
I rely on to bounce ideas off of.
He's a really great guy, super successful and has rubbed
noses with the best of the best in this industry.
In a recent conversation we had, he agreed to share his
3 most CRITICAL LESSONS learned from years of successful
Only the school of hard knocks teaches you things like
this, that's why it's so valuable to hear it from the
voice of experience.
If you've missed some of our past POWER Interviews with
the experts, then you'll want to hear what Joe Vitale,
Yanik Silver, Marc Goldman, Damon Zahariades, Willie
Crawford and many others are doing to create, and
grow their own Infoproduct Empires. Check out our
archives right here...
Now, for this week's interview excerpt!
Damon, would you agree that creating successful infoproducts
is often a matter of finding what the hot markets are now,
who's publishing what, in what format - then tap into pockets
of demand by doing something a little different within that
Yes, that's a great point.
I don't know if you would agree with me or not Jeff, but when
you are creating a Special Report, I would PREFER that there
be other competitors out there.
Absolutely, if you are all alone in a market, then your
chance of success goes way down.
Yes, take the Special Report Bible as an example:
There are dozens and dozens of books out there on how
to create your own information products. I saw that
as an opportunity, not as something that would keep me
out of the market.
Now, the results - without giving exact numbers, I've
made in the 10,000's of dollars with that one product.
Exactly. The ways that you can differentiate yourself is
not so much in the market or topic you choose, but in the
solution or information that you provide. So getting into
a hot topic space with other competitors is really what
you want to do - it's the best approach, and then your
differentiator is coming up with your own steps to solving
the problem, and that's easier than most people think it is.
Ya, I agree.
You know, one example is Allen Says of The Warrior Group -
his product Internet Cash Machine.
For those of your listeners that are not aware of this
product, it is a 17-page Special Report, I have the .pdf
version, where Allen lays out how to write your own digital
product - whether it's software, special report or ebook.
Now his information was not the first on the market. There
are several other products out there that tell the exact
same thing, but Allen packaged it in such a way to sell
100's and 100's of those things and made quite a bin of
The idea was already out there, people were already
attracted to the idea, Allen Sayes noticed the opportunity,
wrote his own thing and is making money. Any one of your
listeners could do exactly the same thing.
That's a terrific example.
Can you fill us in a little on what you learned through
the process of developing your infoproducts. Assuming
that our listeners understand the process of finding ideas
now, that they don't have to work months or years on
creating their own products - that they can get something
out, at least to test it - in a very short period of time.
When you first entered the market with your Special Report
Bible, what things did you learn right away. What sorts of
things did you find out that may save our listeners some
time and what advice can you give them?
As far as things I learned that are CRITICAL, there are
The first thing is that marketing is absolutely critical.
That may sound like a no-brainer to some of your listeners,
they may be rolling their eyes at me.
But it took me a while to realize that - hey! I have this
great product, I control the distribution, pricing, quality
each one of those is where I want it to be.
But, when I first put up my site for The Special Report Bible
(http://www.infoproductcreator.com/part/damon.html) - know
one came, no one saw it because no one new about it.
So I learned right off the bat, hey you could have the best
product in the world - whether it's 300 pages like my book
or a 20-page special report, if you don't tell people about
it, you're not going to sell anything.
Once I started marketing it to my newsletter list [Editor
Note: Damon started building his newsletter list before
he created his products], well the product took off. People
started buying right off the bat.
The first thing is that marketing and promotion is
Second thing, word of mouth. That is also critical. People
in this industry talk to each other. Whether it's on
discussion boards, or on the phone, like you and me Jeff, the
major guys in this industry all know about each other and
they all talk about products with each other.
I've had some people email me, big names in the industry,
that said don't read this guy's product, it's not good, I
wouldn't buy it, I wouldn't read it, I wouldn't waste my
You want to be careful of word of mouth.
Build quality into your Special report. You'll be thanking
yourself later or kicking yourself in the butt if you don;t
The third thing, the third and last thing is listen to
Some of it, honestly some of it will not be valid feedback,
but much of it WILL be valid feedback - but pay attention
to it all, that way you can sift through it all and decide
what is valid or invalid based on your own personal experience
and your own personal testing.
Thanks to Damon for sharing his success secrets with us.
If you haven't considered a 15-20 page special report to
sell online, help you build affiliates, market your services
or build your online branding - then you may be missing out
on one of the most powerful internet marketing tools out
Check out Damon's site to find out more about how Special
Reports can help you build your online business
How Do You Make Sure Your Infoproduct Will Sell?
Discover How You Can Turn A Few Days Into You Own Infoproduct That Can
Make You An Instant Expert, Fill Your Pockets With Money and Change Your
USABLE NEWS From The World of Infoproduct Development
** Comparing Google Adwords To Overture PPC - Overture
Appears To Win!
Interesting review of the two GIANT PPC engines. Who
should you put your money with?
While the results indicate a "too close to call" decision,
there are signs that Overture may actually produce better
than Google's PPC service.
This is somewhat different than what you will hear in most
of the media.
Great article to try and compare apples to apples...though
either way you slice it, them's BIG apples!
** Get Your Free Report "How To Write A Book On Anything
in 14 Days... or Less"
I've earned over $20,000 from my infoproduct - Ultimate
Information Entrepreneur's Success Package - and I can
give most of the credit to Steve Manning for helping me
If you are struggling to get your ideas into a written
product, then Steve's formula will get you there fast!
He makes writing as simple as breathing - and you get to
profit from today forward.
Half-way down his page, you'll find a link to his Free
report - it's great. Give it a spin.
**Top 10 Web Authoring Toolkits
You'll find everything from pricey to free in this list.
You'll also get first hand information on what people
are saying about these toolkits...
WRAPPING IT UP!
Enjoy the weekend!
Here's how you can reach me, hopefully I'll hear from
you before next time.
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