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Step Inside the Minds of Online Success Masters

June 27, 2003

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(c)Copyright Jeff Smith 2003

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Article Review Edition

Jeff's Article Review...

Hello to everyone, and welcome to another "Expert Article Review" - the Friday supplement to "Online Marketing Success Secrets Revealed Newsletter"

I'm extremely happy to share this week's wonderful article with you - it's...

  • well written
  • based on expert experience
  • linked to a high demand
  • and gives you free tools to use immediately after reading

Just before we jump into this article review, let me remind you of some BREAKING NEWS that we released earlier this week...

5 Information Product Development Experts Will Take Your Questions for 1-hour this coming Saturday (June 28th). The LIVE teleseminar will be recorded, listeners will get a recording and a transcript after the event.

If you are struggling with infoproducts - want to find out how to build a career creating and marketing information infoproducts, then DON'T MISS THIS INCREDIBLE EVENT. Get your chance to grill Tony Blake, Gary Knuckles, Willie Crawford, Michael Green on any questions you have about making money with infoproducts right here...

John Metcalf's terrific article is titled "Little Known Joint Venture Secrets Revealed!"

True to the title, he comes through with "inside" information on a technique that really is integral to success selling products or services online.

Here are some of the "winning" techniques used in John's latest article...

Comment 1: Start with an emotional opening

John's statement..."What makes me mad more than anything..." is a very powerful opening. How many people will stop before they find out "what" makes him mad?

Combine that with a topic about which people really do get upset about - the fact that they can't seem to get traffic to their sites like the TOP GUNS... and you have a powerful 1-2 punch of emotion with shared concern of your reader.

You now have them hooked, they'll read on to find out how you are going to help them.

Comment 2: Give them TOOLS not just ideas or theories

Feed the human desire for instant gratification.

TOOLS means something you can use right away to get results as opposed to ideas, techniques, strategies or theories.

Whenever possible, we should talk in terms of tools or toolkits our readers can use instantly

Comment 3: Include Free Resources

A surefire way to add value -- and readership -- to your articles is to include free resources for the reader.

If you were an ezine owner sending weekly ezines out to 20,000+ subscribers - what do you want to give them more than anything else?

Free resources they can use immediately

You include information every week, to really be of value to your readers, an ezine publisher likes to give them added-value

That's your trigger for getting published, read and getting results from your articles

Comment 4: Dropping names of major achievers in the market

Everyone wants to know what the "experts" use and copy their success.

John creates curiosity at the start of his article by referring to expert techniques.

He then finishes his article by making the strong statement that specific experts -- Yanik Silver and Terry Dean -- earn a high percentage of their revenue from joint ventures.

A strong ending to your article is important - you want to lead people into your resource box that follows the article so they'll click on your link and visit your site.

Give these techniques a try - I've been experimenting quite allot with opening paragraphs lately, it makes a huge impact on results.

Enjoy the article!

Thanks for reading.


Today's Power-Packed Article


"Little Known Joint Venture Secrets Revealed!"

by John Metcalfe

What makes me mad more than anything is why a lot of the most successful marketers online don't tell you the whole truth of how they get thousands of visitors AND more importantly BUYERS to their sites. I know just how hard it is to get ANY traffic to a web site, never mind targeted ready to buy traffic. So you'll be glad to know there's an easier way and today..

I'm going to lift the lid on some of the secret methods and more importantly TOOLS that are used to generate qualified ready to buy traffic to any web site..

I'm specifically talking about Joint Venture marketing and how you can use Joint Ventures to build your Internet business. In its simplest terms, Joint Venturing means that two different businesses with customers who have the same sort of interests team-up.

One business provides the product for sale, the sales message and the product delivery. The other business provides a recommendation about the other business product and provides the list of prospects to make the product offer to.

This is a lot easier than spending the next 6-12 months figuring out how to get your site listed in the major search engines. You could constantly change your pages to get top rankings at sites like Google or Yahoo *OR* you can go to the search engines and find people who already have top rankings and find a way how you can Joint venture with them for a share of the profits..

For Instance..

If the top listed web site doesn't want to team up with you with a Joint venture deal, you simply go to no 2, 3 etc until you find somebody who *IS* willing to do a deal so that you can split the profits. Your goal from any deal is to find a way of splitting the profits 50/50 but if you have to give away 60-70% of the profits it still doesn't matter because you'll be able to sell to these customers again and again with backend higher ticket offers..

Lets talk about some of the tools that you can use to find Joint Venture partners to team up with for a share of the profits..

Joint Venture Tool No 1:

Fre-e Version of Copernic from

This is a great tool for searching out Joint Venture partners. What it does is it goes out and searches multiple search engines using keywords that you might use to find your own or related web sites. It then brings up results of related web sites you can contact for Joint Venture deals..

You'll be able to then visit these web sites and take down vital information that you'll need for contacting them for potential Joint Venture deals. Such as their name, email address, web site address, phone number, fax number..

Joint Venture Tool No 2:

Alexa from (Also Fre-e)

This is a tool that downloads right over the top of your browser and gives you some real vital information, like how much traffic a web site is getting. It doesn't specifically say how many visitors it's getting but it tells you what ranking they are compared to other web sites..

For instance Yahoo would have a ranking of 1. Consider any web site that has a ranking of less than 100,000 to be a good potential Joint Venture partner for you and your business.

Alexa also lets you see specific information about each particular web site, like name, email address, address phone and fax number. Also it lets you pull up related web sites for you to visit and take down the information needed for contacting these people in the future..

Joint Venture Tool No 3:

GroupMail from

One of the best ways to reach your potential Joint Venture partners is by email. To be effective at contacting partners and getting your emails read, requires you to personalise each individual email with something that's unique to each publisher or web site owner. For instance the publishers ezine, name and web site address..

What you do is build a database of potential partners using the tools above and then input the details you have generated into an email program such as groupmail. With groupmail you are able to personalise your mailings with information from your database. So in your database you'll have a list of all the names of people you want to contact and also their ezine name. Wherever you want their name to appear in your email you simply input the (NAME) tag..

Where you want to have their ezine name appear you input the tag (EZINENAME).

This way instead of having the subject line of your Joint Venture email simply saying:

Subject - Joint Venture Request..

You could have:

Subject - Dear (NAME), Joint Venture Request For Your (EZINENAME)

This gives you a lot better chance of getting your email read as it's personlised with the details that you have collected from your database. Top publishers and web site owners get huge amounts of email sent to them, and the one's that they receive which are not personlised with at least their name are simply deleted..

These tools and methods are what the top publishers like Terry Dean and Yanik Silver are using to produce a large amount of their income online.

I would make a good estimate that they make at least 60% of their profits from using the methods I have outlined above.

Don't you think you should be using them as well ?

Get started today..

Yours In Success

John Metcalfe

YOU Can Quickly and Easily Set-up Fully Automated Internet Businesses in 42 Days or Less...Each One Cranking Out $3,000 or More Per Month for the Rest of Your Life...


Have a super weekend, feel free to drop me a line.

I'll see you in a week with the next full issue of "Online Marketing Success Secrets Revealed!"

Here's how you can reach me...

Have a super weekend!

Jeff Smith


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Jeff Smith
Editor Online Marketing Secrets Revealed