Step Inside the Minds of Online Success Masters
June 20, 2003
(c)Copyright Jeff Smith 2003
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1. Update from Jeff
2. Feature Article - "Quick and Easy Way To Create Your Own
Interview Product" - Jeff Smith
3. Expert Interviews - "Incredible, Life-Altering eBook and Interview"
Dr. Mani Sivasubramanian, M.D.!
4. Usable News - Another Flattering Review
Terrific New Update - JV Secrets Revealed
Making $250,000/yr with a Subsciption Web Site
5. Wrap Up
Update From Jeff
Welcome to our new subscribers this week and welcome
back to you - our loyal readers.
This week was it...
The graduating week for my 3-1/2 year-old from
We were lucky enough to find an incredible co-operative
pre-school in our area that did some incredible things
for our little boy...
- He learned to share
- He learned to give
- He learned to make friends
- He learned to learn
- He learned to get along with others
- He learned that trying new things is exciting!
I still remember the first day we took him to class, he
cried non-stop for 1-hour.
We thought, that's it!
There's no way we can keep him here, he won't adjust.
Week after week, things got a little better.
With the help of some excellent teachers and mentors,
he grew from an insecure toddler to an independent
I would be lying if I said my wife and I didn't shed a
tear or two over the end of this stage of his life.
We knew, the next stage means putting him on a bus and
letting go even more.
But that's what life is all about.
Living outside of the comfort zone.
I suddenly realized our son had taught me something (or
at least reminded me of something) very important.
In order to live life in a fulfilling way, we need to try
new things, trust in our human spirit to prevail
We need to gain confidence that we WILL be able to reach our
goals, even when we navigate unchartered waters.
All of us did this when we were kids - it's never been
clearer to me than this week. We all have the ability
within us to try new things, adapt, adjust, and prosper
if we only try.
Stepping outside of the comfort zone, trying something
different, just do it -- always results in improvement. It's
not always immediate, but the result is definite.
I have to thank this incredible business of internet
marketing for giving me the chance to be there as my
children grow up.
Instead of being away from home for 60-hours a week,
jumping on a plane every second week or sitting in an
endless array of useless meetings, I can be free to see
my kids grow up -- I wish that for everyone!
Today's feature article is on recording your own
infoproduct - this technique gets you a product in
less than one day.
You'll also want to check out the Usable News section
for some terrific updates.
Today's Highly Recommended Resource
**** Are You Looking For PROVEN Internet Results! ****
WARNING! Don't even think of following any so-called
"Internet Expert's" Advice Until You Read This...
"I'll Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques I Test and
Use Every Single Month" Click here to Find Out More:
Quick and Easy Way To Create Your Own Interview Product
Copyright 2003 - Jeff Smith
Would you like a low-effort way to test a product idea
before you spend anymore time on it?
What about bonus products or giveaways to increase sales
and/or the price of your product? We all need those.
How about creating a series of interviews that you can
sell on their own for $97 or more...?
You can even use interviewing as a method to quickly
create content you can then package into an eBook,
Special Report, course, workshop, teleseminar or
What I'm speaking about today is having someone interview
YOU on your chosen topic.
If you still haven't found a high-demand topic, then you'll
find some leading-edge techniques here:http://www.infoproductcreator.com
Find yourself a moderator (interviewer). Anyone that is
reasonably well spoken and passionate about your topic
is a good choice.
You can get some of the bigger names interested by offering
them resell rights to the interview after your done.
You have your idea, you have your interviewer, now here's
how you get it done...
Step 1. Find 10 High-Demand Questions To Ask
What do people in your given market really want the answer
Search discussion forums, talk to subscribers or customers,
identify leaders in your market and ask them, seek out
magazine articles - what questions are they writing about?
Typically you will spend 5 minutes on each question which
will make your your interview close to 1-hour - about the
longest you want to spend on one topic.
Step 2: Setup Your Telephone Recording Studio
Don't be scared!
You can purchase a $20 adapter from your local electronics
store that will allow you to capture audio from your
For more discussion on setting up your telephone for
recording interviews, download this complimentary report:
Step 3: Create Your Introduction
Keep your introduction short with lots of benefits.
Here is a sample introduction I've used...
"Hello Everyone -
Welcome to the [Insert Your Interview Title Here]
I'm [Your Interviewers Name], and I will be grilling
[Your Name Here] on how to How To "...your main
[Your Name] has some blockbuster information for you
today on how you can...
...and much, much more.
By the time we wrap up this interview, you will understand
exactly how to "Your Main Proposition"
I know you are excited about getting started fast, so
further delay, let me introduce [Your Name] to the call.
[Your Name] How are you today?
From here, you launch into a question that lets you
introduce yourself, your accomplishments and how you can
help people get what they want.
Step 4. Keep Your Moderator Quiet!
It's ok to follow up with sub-questions, to drill into a
specific point, but keep the number of laughs, comments,
analysis and other inappropriate noises to a minimum.
People want to hear you.
Step 5. Create Your Questions To Bring Out Experiences
You want to tell a story or give a real-life example per
question in your interview.
Stories sell - and keep attention.
Step 6. Reference Your Products
In context of the interview, give your product URL's,
Talk about success stories.
Include references to your opt-in content.
You never know where these interviews will end up and you
want people always to know where to find you.
That's it for getting the interview done. In a future
article we'll talk about how to package that interview for
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***Is Your Website, Email and Publicity Campaign HYPNOTIC? ***
Turn Your Visitors Into Customers No Matter What
Product Or Service You're Selling. Step Inside the
Mind Of A Master Online Marketer, Find Instant Tips
Techniques And Strategies To Launch Your Serious Online
SIT DOWN WITH THE EXPERTS
Incredible, Life-Altering eBook Review - Dr Mani Sivasubramanian
Special Interview Excerpt
Here's something I saw on the dicussion forums last week
that BLEW ME AWAY.
Someone had posted a question about packaging information
as email courses instead of eBooks.
One of the replies indicated he had packaged the same
information he would charge $27 for in eBook format into
an email course which he charged $297 for -- and get this
he was selling many with NO returns.
I emailed this gentleman, who turned out to be Dr. Mani
Sivasubramainian - a pediatric heart surgeon who ended up
having one of the most powerful books I have ever read called
"The Emotion Prism: How To Be Happy When You'd Rather Be Sad"
So - what we have for you today...
First, a brief interview with Dr Mani on how he has created his
own eCourse that he charges a staggering $297 for, and...
Second - a quick review of his incredible eBook "The Emotion
Did you know...
Every issue of this newsletter, for the last year includes
a blockbuster interview excerpt from some of the biggest
names in online marketing.
If you've missed some of our past POWER Interviews with
the experts, then you'll want to hear what Joe Vitale,
Yanik Silver, Marc Goldman, Damon Zahariades, Willie
Crawford and many others are doing to create, and
grow their own Infoproduct Empires. Check out our
archives right here...
Now, for this week's interview excerpt!
Mani - I was intrigued by your response to your forum
post regarding eCourses. How long (how many pages approx)would
each lesson work out to be of your eCourse?
Dr. Mani [Answer]
For the $297 course, each lesson is around 20 to 25 pages in Adobe
PDF format, has a supplemental report or two for each lesson, a
self-assessment questionnaire, a few assignments and some bonuses.
For the $9.97 starter course, each lesson is two pages, with plenty
of course work (do-it-yourself ezine creation stuff) and has NO bonuses
or supplementals except an offer to announce the finished ezine to my
That's incredible! Nine lessons at 20-pages is about the size of
an eBook - and yet you get 10X the value you would get for an eBook!
How has your return rate been - do you offer refund after entire
course, or only after 2-3 sessions?
Dr. Mani [Answer]
I offer refunds up to 1 month into the course for the first one
means the buyer can try 2 classes before cancelling). For the other
course, I offer a refund guarantee until the time of completion.
Again, surprisingly, I've not received ONE SINGLE request for a
refund. That convinces me further that this is a powerful new trend.
You may have heard it before...But THIS TIME IT'S TRUE
This is an eBook that may very well change your life forever!!
Dr. Mani dealt with life and death daily as a pediatric heart
surgeon for children.
Newborns with heart defects - their lives hanging by a thread,
with Dr Mani holding the key to a full recovery.
There are times he could not help - as talented as he is...it's
those times that he extracted these 3 simple principals for
living a happy life - in the face of extreme challenge - into
this powerful eBook.
The concepts are powerful. Simple, but extremely powerful and
he has explained them using entertaining examples and stories.
If you want to improve...
- Your Life
- Your Business
- Your Happiness
- Your Human Spirit
Then get yourself a copy of Dr Mani's "Emotion Prism: How To
Be Happy When You'd Rather Be Sad!"
Here's the #1 Mistake That Dooms 95% of Infoproducts....And How To Avoid It?
Discover How You Can Turn A Few Days Into You Own Infoproduct That Can
Make You An Instant Expert, Fill Your Pockets With Money and Change Your
USABLE NEWS From The World of Infoproduct Development
** A Flattering Review...
Another glowing review for "The Ultimate Information
Entrepreneur's Success Package" - you can read it right
** Terrific New Update...JV Secrets Revealed
I was already a HUGE fan of their JV Secrets Revealed
Just the other day Marc and Terry let me in on a little
Their blockbuster course: JV Secrets Revealed has been
They let you in on the exact techniques to form any
partnership with anyone with any size list - and turn
your JV into huge returns.
Highly regarded and recommended...
**Making $250,000/year with Subscription Web Site
Each month Bill Myers - operator of
casts his magic and develops pure gold product and
business ideas that will let you earn a living online.
Among the treasures this month is an article that
breaks down exactly what you need to make a living from
your own subscription based website.
The fascinating conclusion is that you can do it with
as little as 500 subscribers - how simple does that
You can get some of his better articles for free
Do yourself a favor though, try joining his membership
site - it's amazingly affordable and chalk-full of
incredible, profitable business ideas.
WRAPPING IT UP!
Have a wonderful weekend!
Let me know if I can do anything to help with your
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Editor Online Marketing Secrets Revealed