Step Inside the Minds of Online Success Masters
June 06, 2003
(c)Copyright Jeff Smith 2003
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1. Update from Jeff
2. Feature Article - "Using Minicourses To Generate Wealth
From Your Market - Jeff Smith
3. Sit Down with the Experts -
"How Did Joe Kumar Create Such
A Buzz" - Joe Kumar
4. Usable News - Another High-Quality Giveaway
Write A Book, Become Rich
Watch Out! Another Paypal Scam
The Power of the Much Hated PopUp
5. Wrap Up
Update From Jeff
Hi again everyone!
As I put fingers to keyboard this week, we're finally
getting a peek of sun through the window. It's been
7 straight days of rain and clouds and I'm having
trouble handling so much natural light!
My wife is driving me nuts telling me how great all this
water is for the flowers, grass, trees and shrubs -
problem is I'm not a plant, but someone who needs a
certain amount of light to keep my grumpiness in check.
Doesn't your body need the sun to produce vitamin E, F,
G or K? That's it, I have an excuse for being overly
testy this last week - I don't have enough of the ABC'!
My passion for information products has rubbed off on
Having retired after many rounds with corporate life a
he's been curiously looking on as I build this fabulous
hobby into a thriving business.
Interestingly, I've had to go back to my roots in this
business, citing products that were crucial to my
early learning including:
"Internet Marketing Succes Secrets" from Corey Rudl
"33 Days to Online Profits" from Yanik Silver
How to Write A Book in 14 Days Or Less On Anything
...Guaranteed by Steve Manning.
He's got some incredible knowledge and insight into a few
niche markets - he's at the stage now where he needs to test
a few of his ideas and find out what people will buy in
My suggestion to him is included as today's feature
article, "Using Minicourses To Generate Wealth From
Also in this issue is an excerpt from overnight success
18-year old Joe Kumar who has released the exceptional
"30 Days To Online Success"
Find out how Joe worked with Mark Joyner to come up with
this brilliant product idea.
One final note, readers that have been with me for a while know
how crazy I am about blues music. Well, one of the last remaining
originals, Buddy Guy, just released a new CD - I've heard the
preview at http://www.buddyguy.net and it sounds awesome!
I'll let everyone know how it is - or if you get it first, why
not let me know how great it is.
Using Minicourses To Generate Wealth From Your Market
Copyright 2003 - Jeff Smith
Are you looking for ways to profit from your market?
You know there are loads of hungry buyers out there, you just
don't know how to find out what they are looking for.
The BIG question we all want answered is..."How can I make
money off of that market" or more appropriately, "how can I make
money with the knowledge I have of a specific market."
The answer is quite simple.
Use a system that quickly builds your prospect base,
discovers what they want AND markets a series of products
to them until you find proven winners.
So what is the magic system?
Hmmm. Sounds too good to be true?
I thought so to until I discovered the amazing power of using
minicourses to build your list AND find hot selling products.
One of more than 40 techniques you can use to find hot selling
products for your market included in
"Ultimate Information Entrepreneur's Success Package"
, the minicourse product testing system can be one of the
A minicourse is a series of automated lessons (between 4-8
lessons are most effective) that introduce readers to a problem
or desire you anticipate they have, walking them through part
of the solution and suggest a full solution -- being the
product(s) you've chosen to test.
Minicourses are simple to develop, once you've done one or
two - you can whip them off in a matter of a few hours or
And here's the best part...
Your minicourse works 24-hours a day, 7-days a week building
relationships with future customers for you.
Even more powerful, your minicourse becomes a template
allowing you to plug in products or ideas you want to test
without spending additional time or money testing them.
So what should your minicourse look like?
Message 1: A clear, even exaggerated, statement of customer
desire with a picture of how things will be when the desire is
fulfilled. The first installment should create an emotional
bond with your reader - sharing his or her want, desire or
Message 2: Hit them with the biggest challenge your reader
will need to overcome on the way to reaching their goals,
include your unique solution with a link to your chosen
product as the complete solution they need.
Message 3: The second biggest challenge your reader will
need to overcome with your proposed solution...closing with link
to the chosen product, giving another benefit statement.
Message 4: Reiterate the desire you are trying to fulfill
and include 1 or more testimonials or case study on how your
chosen product has filled that desire.
Message 5: Back to another challenge your reader will need
to overcome and your solution based on personal experience...
again linking to your product to give them the entire solution
Message 6: Reiterate the original challenge, focus on what
benefit of fulfilling their desire and include a benefit laden
description of your chosen product, with a call to action.
Message 7: Follow up to minicourse soliciting feedback
with a short survey where you can collect information on other
minicourse topics, changes to content, and additional product
You'll need to setup a simple website presenting your
minicourse, focusing on it's benefits and a form allowing
people to signup.
Get 2-3 of these going, so that you get feedback on multiple
ideas or markets.
Once you tap into a consistent pattern of feedback or good
results with one product, then you have found the holy grail
of making money from your market.
You can now confidently roll out your website, email
marketing and publicity campaign to get maximum sales for your
product. Remember, you have been building a list of
subscribers at the same time which you can now market
additional products to as well.
Next time you know what market you want to address, but
don't know what to sell them - kick your system into place and
let your market tell you what they want.
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
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Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***Is Your Website, Email and Publicity Campaign HYPNOTIC? ***
Turn Your Visitors Into Customers No Matter What
Product Or Service You're Selling. Step Inside the
Mind Of A Master Online Marketer, Find Instant Tips
Techniques And Strategies To Launch Your Serious Online
SIT DOWN WITH THE EXPERTS
Joe Kumar - How Did Joe Kumar Generate Such a Buzz - FORBIDDEN Interview
Special Interview Excerpt
The hype has finally subsided.
The emails have slowed to one or two a week and
things are back to normal, but a few weeks ago....
A hurricane hit the internet, I'm betting most of you
saw the massive marketing launch.
You couldn't help notice the incredible success Joe Kumar
had in getting his product exposed to every living and
breathing creature on this earth at least a gazillion
The day before official launch of Joe's product, I called
him up -- midnight his time -- in Singapore to talk about
his new product
"30 Days to Online Success"
Joe was nervous - it was his first telephone interview ever
and he really didn't know what to expect.
In fact the first 5-minutes he was so excited and pumped
about his product launch that he was literally YELLING at
me, and most of his words were coming so fast, I couldn't
even make out what he was saying.
Not the perfect interview - but anyone THAT passionate
about their product is great to talk with.
Now Joe has FORBIDDEN me to release the full interview in
audio format, and I do not intend to. But here's an excerpt
I thought everyone should hear, it's just too valuable to
keep on my hardrive alone.
Did you know...
Every issue of this newsletter, for the last year includes
a blockbuster interview excerpt from some of the biggest
names in online marketing.
If you've missed some of our past POWER Interviews with
the experts, then you'll want to hear what Joe Vitale,
Yanik Silver, Marc Goldman, Damon Zahariades, Willie
Crawford and many others are doing to create, and
grow their own Infoproduct Empires. Check out our
archives right here...
Now, for this week's interview excerpt!
How are you today Joe?
Joe Kumar [Answer]
I'm good Jeff, I'm stoked about this new project. It's Friday
night here and the product goes live on Monday, so it's really
Great, this is the exciting part of the project, you get to
cash in all those hard weeks of work and see it go live.
Joe Kumar [Answer]
[Laughs] Yes, exactly.
I've read so many internet marketing related eBooks. I mean
I've lost track of how many I've read. You have a very
unique approach to helping people get started. I wanted to
talk to you about that today, but first, can you just let
our listeners know who you are and how you got started on
your latest project
"30 Days To Online Success"
Joe Kumar [Answer]
OK Jeff, I am 18-years old, I am in Singapore and I'm a
full-time student and how I got started with this project -
it's my very first project.
Let's rewind back to November 2001, I recognized the
potential of the internet to make money online - so lets
move forward to February 2003, when I first got the guts
to do something about it.
I first thought I would write my own book, but I thought
who is going to buy an internet marketing book from
someone by the name of Joe Kumar when all of these other
experts have dominated this industry.
So I wanted to do something different, something with a
panel of experts so I could borrow their credibility.
Guys like Mark Joyner.
I first wanted to do all these interviews. So I gave a call
to Mark Joyner to talk to him about it and he told me it's
been done already.
Mark is a guy that knows ALLOT about USP (Unique Selling
Proposition) and he really told me not to do that, it's
already been done and you won't make very much money
because it's not as unique as it should be.
Later on, I was on a discussion forum, the Warrior's
forum and I was kind of upset because Mark told me not
to do that.
I saw a post by a guy by the name of Jack Humphry, he went
on about a 30-day plan, that's the only thing he wanted
If you are just starting out that's the only thing people
want answered. So what would the experts do from day 1
to day 30 if they were just starting out.
At first, I thought this may have already been done.
So I copy and pasted into a text editor and later called
Mark back - this time he was all happy, he was stoked,
he said that this was a good USP and he sent me an email
agreeing to be a participant.
From there I sent out all these emails to other guys,
other gurus in the internet marketing industry and many
agreed to come on board because it was something unique,
something different you know and that's how I got started.
Wow, there are some really good lessons in your introduction
The first thing that I caught that you talked about is...
You had an idea to bring information to newbies early on,
but you didn't just charge ahead and create your product, you
tested the idea first. You went to Mark Joyner and asked
him about how feasible this idea was
Joe Kumar [Answer]
Basically, I went to Mark trying to get started and he gave
me some ideas for products he had that I could sell, but all
of them were software and stuff that didn't really work out.
He did say if you have any ideas feel free to run them past
me - I told him I was 18-years old and just learning and he
said he had no problem helping me out.
I think the main lesson is don't be afraid to call the
experts - they are human beings just like the rest of us,
they bleed red just like us. I think many people don't
get far in internet marketing because what you know is
important but WHO you know is almost as important, maybe
even more important. Many people are afraid to contact
these people, but don't be they are just normal guys like
you and me. Just take action, contact them and everything
will be alright.
Absolutely. The second thing I wanted to bring out from your
initial statement is that the idea you got came from an
online forum - the warrior forum where someone posted "I want
a 30-day roadmap, I want a step-by-step guide through this"
That's an interesting lesson right there.
Joe Kumar [Answer]
Exactly, I got the idea from the forum, and I immediately
emailed the guy and asked if I could use his idea. I think
that's what you should do, you should ask permission and
don't just use the idea without asking.
Right, it just shows that forums are a super place to find
product ideas. So let's move on, I think I understand where
you got your original idea - the forum. Now you are a great
example of taking a unique approach to a niche market.
Joe Kumar [Answer]
Yes, and applying a unique twist to it. It's very hard
to find a niche market of your own, where you can sell
some products into. You know, all these experts say
find your niche market, but that's very difficult to
do, so the next best thing is to go where there is
already a market there and put a unique twist to it.
Mark told me this, when someone clicks on the order
button on your page, they have in the back of their
minds is this the best solution for me?
So if you are doing stock interviews, there are so many
other choices out there, I mean Corey Rudl does that,
there are so many guys that sell interviews that many
people are giving them away - it's already done.
Something unique makes people go to your website and
when they consider "Is this the best solution for me"
they realize it's the ONLY solution, so you get the
It's clear, Joe Kumar and Mark Joyner's participation,
brought out the best in many internet superstars
including: Joe Vitale, Mark himself, Jim Straw, Phil
Wiley, Neil Shearing, and many others...
The information in Joe's book will cut your learning
curve by up to 6-months and give you tips you had
never thought of before...take a look here:
Here's the #1 Mistake That Dooms 95% of Infoproducts....And How To Avoid It?
Discover How You Can Turn A Few Days Into You Own Infoproduct That Can
Make You An Instant Expert, Fill Your Pockets With Money and Change Your
USABLE NEWS From The World of Infoproduct Development
** Amazing Giveaway - Success Secrets eBook
Came across this little gem, just had to share it with
you. With some of the most inspirational, motivational
and amazing quotes, poems and saying of all time -
you'll recharge your batteries and achieve things you
never thought possible.
Download it here...
** Write a Book, Become Rich
Interesting Forbes article on growth of self-help publishing
market, whey people are looking for meaning in their lives
unlike anytime in history. Great point that publishing
(traditional or self-publishing) can often lead to many
other income generating offshoots such as coaching,
workshops, training, consulting, speaking, etc...
**Don't Fall For This Paypal Scam
I received an email last week that looked exactly like an
official email from Paypal support asking for me to update
my personal and financial information. While I didn't bite,
the email certainly looked authentic - be warned, don't ever
give this type of information over email as it is unprotected.
Here's an article that discusses the latest scam...
**Everyone Hates Them - But They Work!
At times, we all hate them. Software is everywhere trying
to eliminate them. They are used by almost everyone now.
And here's yet more proof that they work. I've recently
started using a recommendation popup on my Hypnotic
Interviews Site at:
http://www.infoproductcreator.com/hypnotic.html and it's
already bringing in sales. Can't argue with success.
WRAPPING IT UP!
Enjoy the weekend!
Let me know if I can do anything to help with your
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