Step Inside the Minds of Online Success Masters
July 18, 2003
(c)Copyright Jeff Smith 2003
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2. FEATURE - "Producing Income Generating Infoproducts --
It's All About Asking Quetsions - Jeff Smith
3. EXPERT INTERVIEW - "Replacing Your Career With Your Own
Infoproduct Business" - David Frey
4. USABLE NEWS - Bonus eBook "Internet Fortune on A Shoestring!"
- The Best Topics For Your Own Subscription Web Site
- Converting MS Word To Adobe pdf for eBooks
- Do You Have Spyware on Your PC?
- TIP: How To Keep Google From Indexing Pages
- Google 2.0 Toolbar Just Released
5. WRAP UP
Update From Jeff
It's supposed to be the dog days of summer, and yet
things have been hopping here at infoproduct
I've had several questions submitted this last week
-- which I figure shows that many of you are getting
SERIOUS about your infoproducts.
That's way cool!!
I want to see the full-tooth smile on your face when
you sell the first copy of your very own infoproduct.
The questions this week fall into two camps...
1. People having trouble narrowing down their ideas
2. People having trouble organizing their product -
experiencing the common challenges when you get too
close to your own project.
Today's feature article will walk you through the
surefire formula for making creation of your infoproduct
Not automatic -- you still have to put some work into
it -- but it should be simple and fun, not complicated
and a pain in the a**
You'll also discover the "Insider" secrets to creating
a thriving, full-time infoproduct business in a NON-
Internet marketing market in today's expert interview
with David Frey of http://www.makethegrade.com
Enjoy and stay safe.
Today's Highly Recommended Resource
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Do you need to quickly generate products based on your ideas
-- say within the next 2 weeks?
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Producing Income Generating Infoproducts --
It's All About Asking Questions!
Copyright 2003 - Jeff Smith
Admit it, your forehead is bruised from the number
of times you've hit yourself!
Every time you see another "How To" product your
inner voice screams out... "I could have done that!"
Your inner voice would be right.
You should listen to it once in a while - though I
would advise you not to hold public conversations with
it - that can be frowned upon in certain areas of the
I know that many of you are struggling to understand
the mysterious, yet compelling world of infoproduct
development and marketing.
I also know that many of you are making this thing too
hard! Harder that it has to be.
Here's a tip - great information products are nothing
more than a series of questions and answers.
After all...there's a reason they call them "How To"
For all of you looking for some eBook formatting template
or method of organizing your work, here's a few tips
you should find helpful.
Tip 1: Pick a Topic And Find the Top 10 Questions
For a 100-page eBook, 20-Page Special Report, 1-hour
audio, teleseminar, etc... All you need is to address
10 Compelling questions.
You will answer more than 10 in your work - but the
others can be dead simple - what you want is to know the
top 10 Questions anyone looking for information will
want to see.
If you need to find topics that are proven winners, then
use the techniques outline in "Ultimate Information
Entrepreneur's Idea Guidebook" here:
Tip 2: Structure your Chapters or Sections around
Those 10 Questions.
If you are writing an eBook - create 10 Chapters.
If it's a special report - answer them one right
after the other.
If it's an interview - 10 questions will give you
almost 1-hour worth of content.
If it's a teleseminar - you have the structure of
Tip 3: Develop 5-8 more questions that relate to
the main question.
Let's say your topic is playing guitar and one of
your questions is "How much should I pay for my
child's first guitar"
Related questions might be...
"What types of guitars are there?"
"Where can I get the best deals on guitars?"
"What size should children use?"
"What are guitars made from?"
"What's the difference between a $100 and $1,000
You now have questions that will fill the first 15-20
pages of your book.
Work at answering 3-4 questions per day and in a few
weeks, you'll have your product completed.
Tip 4: Get Reviewers To Add Missing Questions
Send your first draft out for review shortly after getting
your outline completed - you'll find that there are
other high priority questions that will lead to an even
Tip 5: Write, Research, Collect, Survey and Interview
Don't get all strung up about not having all the answers.
You can use the journalists approach - raise the questions
and go out to get answers.
Run a survey.
Draw from your own experience.
Provide an opinion and test it.
There are many ways you can get questions answered.
Don't make this harder than it needs to be.
What makes infoproducts sell well is that they are well
targeted, ask meaningful - high demand - questions,
get the answers (from experts where necessary) and
position it in a unique way.
Now, what are you waiting for - what's your next question?
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
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"Replacing Your Career With Your Own Infoproduct
Special Interview Excerpt - David Frey
You are in for a REAL TREAT today.
After several weeks of trying, I managed to track down
the very successful online product creator and marketer
Now - I don't want to hear anyone say they don't know
what topics to pick outside of internet marketing that
will be successful.
David has produced infoproducts on everything from
helping kids do better in school
(http://www.MakeTheGrade.com ) to marriage advice
pool spas and yes, marketing as well.
Discover David's approach to capitalizing on hot
markets and get his very private resource list for
producing killer multimedia products.
Did you know...
Every issue of this newsletter, for the last year includes
a blockbuster interview excerpt from some of the biggest
names in online marketing.
If you've missed some of our past POWER Interviews with
the experts, then you'll want to hear what Joe Vitale,
Yanik Silver, Marc Goldman, Damon Zahariades, Willie
Crawford and many others are doing to create, and
grow their own Infoproduct Empires. Check out our
archives right here...
Now, for this week's interview excerpt!
Hi David - I really appreciate you taking the time to share
some of your powerful insights with our readers. Your
web site http://www.themarketingbible.com tells us about
your transition from a successful consultant and senior executive
to newsletter publisher and small business marketing expert
where you have created many of your own successful
Can you give us a brief history on how when and how you
decided to take the incredible leap to creating and marketing
your own products?
David Frey [Answer]
Jeff, I was a senior consultant for seven years with a
large multi-national consulting firm. I went on the be
the Senior Vice President of Sales and Marketing for a
$500M company. I got tired of making other people money and
decided to venture out on my own.
Two things I didn't want when I left the corporate world...
(1) inventory, and (2) employees. Both were annoying evils
that I hated. I also didn't want to swap my time for
That's the beauty of selling products, you create once,
and you make money over and over again.
How much testing did you do when you are developing a
new product - what are some of the ways you use to know
there will be demand for your products?
David Frey [Answer]
My first product, which you'll find at
was a test product so-to-speak. I thought it would be
easy to write and I'd learn along the way.
Having children do well in school can be a frustration
and worry for many parents.
I knew that products that helped kids do better in school
sold well because it solved a painful problem. I had
evidence of that because of the product, "Where There's
a Will There's an A" sold big time through infomercials
in the early 90's before its creator passed away
(Incidentally, the same product has been resurrected in a
Generally, speaking though I look for painful problems that
people have. Any infoproduct that solves a painful problem
has the ability to be a good selling item.
You can pretty much assume if there is a painful problem,
then there are people looking for a solution. So your job
is then to find out how to get in front of people who are
looking to solve the problem.
What advice would you give to someone considering, or
just starting out developing their own information-based
products? What 3 things would make the biggest impact on
their level of success in creating and marketing their own
David Frey [Answer]
3 Things for Success:
1. Get educated. Read all you can on infoproduct
2. Get to know people who are already doing it. Form a
network of infomarketing friends.
3. See what other successful marketers are doing and
replicate their "systems" (not products,but systems).
3 Things for Successful Products:
1. Look for painful problems. See what people are doing
(buying) to solve the problem.
2. Create a plan for marketing your product before you
3. Get your first product behind you quickly. Even if it
fails, you'll have learned a lot in the process.
You have included audio and video captures as part of
your infoproducts - can you share with our readers how you
incorporate audio and video into your products? What tools
do you use or do you outsource this work?
David Frey [Answer]
I always try to do my products in text and audio at a
Right now I'm working on the audio version of the Small
Business Marketing Bible http://www.themarketingbible.com
Here is my rolodex of resources:
Cassette Recording - Marantz PMD 222 for audio cassettes
Digital Recording - Model DDR-3128 128MB (look on ebay
under digital recorders)
Digital Recording and Editing - Cool Edit (www.CoolEdit.com)
Audio cassette duplicator - Sony CCP 1300
(www.histapes.com or www.kingdom.com)
Video duplicator - Go Video DDV 2110 (www.kingdom.com)
Outsourced duplication of cassettes, CD's, and video
(www.histapes.com)Very reasonable, good service
Website audio - Sonic Memo - (www.sonicmemo.com)
For audio to flash (.wav to .swf) conversion - Boomer
For graphic to flash graphic (gif or .jpg to .swf)
conversion - Boomer 4.0 (www.gfx2swf.com)
For audio recording off the telephone - Radio Shack 17-855
Wireless Phone Recording Controller
For manual duplication - local Housotn business -
(www.drcopy.com) .03 a copy
Graphic covers - www.killercovers.com or www.ebookwow.com
Online Shoppingcart - www.1shoppingcart.com
Telephone hotline service -
(mention my name and they drop set up fee)
Video Learning production - Visual Communicator Pro
Video Movie production - Pinnacle Studio 8
Merchant account - www.Skipjack.com
PPC management - www.paidsearchenginetools.com
Website software - MS Frontpage
Graphics program - Micrografix Picture Publisher
Crap work (editing, data entry, writing articles etc.) -
I think that's it....?
Wow David - that's an incredible resource list, thanks for
sharing that with our readers.
Thanks very much for taking the time to share a few
"secrets of your success" with us. I'll give you the
last word to provide any other comments that you think
our budding infoproduct developers may find useful, and
let us know about any other product you want to spotlight
or might be coming out with.
David Frey [Answer]
Here are my sites:
http://www.MarketingBestPractices.com (Sign up for the
Marketing Audo Minute)
(affiliate sales site)
http://www.PitBullSecrets.com (money is in the backend!)
http://www.MarriageAdvice.com (under development)
http://www.Market-Your-Services.com (roll out July 24, 2003)
http://www.TheMarketingBible.com (best dang marketing book
http://www.SpaPoolSuccess.com (my niche market)
http://www.MakeTheGrade.com (if you got high school kids,
they need this!)
http://www.AdvertisingCourse.com (due out by October 2003)
http://www.TradingToolkit.com (joint venture with
trading company - the front end of a very large marketing
Here's the #1 Mistake That Dooms 95% of Infoproducts....And How To Avoid It?
Discover How You Can Turn A Few Days Into You Own Infoproduct That Can
Make You An Instant Expert, Fill Your Pockets With Money and Change Your
USABLE NEWS From The World of Infoproduct Development
** Complimentary eBook "Internet Fortune on A Shoestring!"
Just released by Larry Dotson - tons of contributions from
the likes of Joe Vitale, Michael Green, Willie Crawford,
Neil Shearing, Wayne Yeager (Trafficology), Diane Hughes,
and even Your's Truly!
Discover what these successful internet marketers would do
with the last $100 in their pockets!
It's in Adobe .pdf format, you can download it here...
** The Best Topics For Your Own Subscription Based
Saw a link to this article from the wonderful private
product development forum over at:
It's a terrific article on exactly what it takes to
turn your content into a monthly paycheck.
Access it here:
** What are Your Options For Converting MS Word To pdf?
I do all my eBooks, Special Reports, and manuscripts in
MS Word format. It's easy, comes with most PCs and
provides some good formatting features for digital
So what are your options for converting MS Word files
to Adobe pdf format - the accepted eBook format?
1. You can save MS Word files as HTML file and use
HTML Doc to convert into pdf format...
2. You could use pdf995 suite (free version has
minimal adware, or $20 for no adware version)
3. You can get 5 free documents converted at
adobe.com and pay a nominal fee per month ($10)
4. You could invest in the full Adobe Acrobat
product which will give you the best functionality,
and flexibility - but it will put you back
a few hundred dollars. You can always check eBay,
I've seen copies at substantial discounts.
WRAPPING IT UP!
Have a super weekend.
Be sure to drop me a line with what you like or don't like
about this little rag!
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