Step Inside the Minds of Online Success Masters
July 11, 2003
(c)Copyright Jeff Smith 2003
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Article Review Edition
Jeff's Article Review...
Welcome back to another Expert Article Review edition
We're into the dog days of summer.
I admit it...
It's tough to stick to ANY kind of schedule this time of year, let alone think
about creating or marketing new products, BUT...
That's exactly what you should be using this time for.
Things typically drop off for a few weeks into the end of July, a good
time to take a brief vacation, spend some time with your family, but then
jump back in and get a head start on a new product or new marketing campaign.
If you want your own best-selling eBook, then today's article will help you. It's
"The First Step To A Best-Selling eBook" by Jim Edwards and David Garfinkel
Here's a few comments, before you jump to the article...
Comment 1: Tell stories
David instantly draws attention to his article by telling a story..."The other day, I was having
breakfast with a friend who is a world-famous, best-selling, "bookstore book" author..."
Now tell me that didn't get your attention!
Masterful sales people have understood this one key principal of selling - stories sell!
The first paragraphs of your article need to draw attention...here's a few other ways
- Start with a riveting headline
- Introduce your topic by asking a compelling question
- Lead with a controversial statement ("I Quit - And Here's Why...")
- Use an unrelated but always popular term or concept such as Sex, Money, etc...
If you get their attention in the first lines of your article, you've won half the battle.
Comment 2: "Would you like to know...It's Simple, here's how"
This one phrase has introduced an incredible number of successful articles, sales letters,
ads, and direct mail pieces.
Of COURSE you want the answer to your most compelling question.
Of COURSE you love it when it's simple
Of COURSE we all want to find a quick and simple method to achieve what we so badly want.
You can't miss by introducing your "How To" information using this wording.
Comment 3: Place your link or ads in the body
We've seen this before on articles I've included -- including a link or ad in the body of your
article is far more effective than just relying on the resource box that follows the article
It's pretty hard to ignore it when it's right in your face.
Comment 4: Use examples, case studies, real life experiences
It's SO important to use examples when you write your articles -- for more
reasons than you might think:
- It gives you instant credibility which will translate into trust and sales
- It helps get your message across. Many people will not "get" your message, but if
they see examples, they WILL get it.
- People related to other people. It's way of telling them without "telling" them.
Most of us don't want to be lectured to -- BUT we DO want to know.
This article is as good an example of an excellent written article as you will get
What do you think?
Give it a read, let me know your thoughts
Enjoy the article!
Thanks for reading.
Today's Power-Packed Article
"THE FIRST STEP TO A BEST-SELLING EBOOK"
by David Garfinkel
(c) David Garfinkel - All Rights reserved
Why do some ebooks sell off the charts, while other ones
can barely get off the ground?
You'd be surprised.
The other day, I was having breakfast with a friend who is
a world-famous, best-selling "bookstore book" author. I
asked him, "Hey - how's your ebook doing?"
His answer: "I've... sold... four."
We talked for a little while about what he was doing. I
saw his problem - he was applying his success formula for
"bookstore books" to ebooks. And it wasn't working very
well on the 'Net.
I told him, "People don't buy ebooks to stimulate their
minds or indulge their imaginations. Harry Potter would
never make it as an ebook. Authors you see on Larry King
or Oprah don't write the kind of books that sell well as
digital products on the Net. If he were alive and writing
today, even Ernest Hemingway would fall short."
Me, I'm what you would call a best-selling ebook author.
But, unlike the New York Times bestselling authors, I don't
write any groundbreaking, "brilliant" material to sell on
What I write is intensely *practical* -- simple, step-by-
step, problem-solving, time-saving stuff. With ebooks like
that, my sales really do go off the charts.
Now you might accuse me of bragging. But now that I have
your attention, how would you like to know my secret for a
The ebook must...
1) make a big promise
2) to solve a major, nagging problem
3) for a rabid market.
AN INVITATION TO JOIN THE EBOOK REVOLUTION!
Never mind the naysayers - sharp Internet marketers are
making good money with ebooks! (We're talking BIG bucks.)
Now, for the first time, an authoritative online manual
lays out ALL the details of how to do it. To find out more,
To show you what I mean, here are three examples of ebook
First, a lame example:
An ebook on creating a more pleasant living environment for
yourself by choosing the right wall hangings. This could
possibly work as a bookstore book, but it's a TERRIBLE idea
for a bestselling ebook.
Why? Because there just isn't a large, rabid group of
people laying awake at night, tossing and turning, tortured
with the thought, "If only I had the right paintings and
tapestries on my walls, then my life would be perfect."
Now, let's move on and look at an OK example:
An ebook on keeping an old junker going without spending a
lot of money. This is "OK" because there are always a lot
of people who have old, broken-down cars and need to keep
them going without putting tons of money into repairs.
This problem really does keep them awake at night.
Why is this only an "OK" idea?
Because even though it would make sense from your point of
view for these people to spend $19 or $29 on your ebook to
save hundreds of dollars in repairs, they are probably
watching their pennies and won't be super-likely to buy
Sure, they should.
But that doesn't mean they will.
Finally, an excellent example:
An ebook on a how to save A LOT of money selling your own
house without using a real estate agent, thus holding onto
thousands of dollars you would have otherwise paid in
This is an "excellent" ebook idea because in America, one
in five people move every year - so there's a large market.
They're "rabid" because many of them really resent paying
real estate agents a large commission, and that commission
is a major, annoying problem for these people.
By the way, I have a friend who wrote such a book, and the
sales of his ebook have given him and his wife enough money
to cover their own mortgage and two car payments every
month for several years.
I'd call that a best-seller -- wouldn't you? :)
So, to wrap up, before you dive into your new ebook, ask
yourself these three questions:
1. Who is my Rabid Market?
2. What is my Big Promise?
3. What Major, Nagging Problem does it solve?
Answer those questions, and you're well on your way to
creating a best-selling ebook on the Internet!
David Garfinkel is a leading Web sales copywriter who helps
authors market and sell ebooks. He is co-author of "eBook
Secrets Exposed: How to Make MASSIVE Amounts of Money In
Record Time With Your Own eBook (Whether You Wrote It Or
Not!)" For more information, visit:
WRAPPING IT UP!
Have a super weekend, feel free to drop me a line.
I'll see you in a week with the next full issue of "Online
Marketing Success Secrets Revealed!"
Here's how you can reach me...
Have a super weekend!
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