January 17, 2003
Your Guide To Making Your Own Personal Fortune Online
Subscribe via Email by Clicking Here
Subscribe via Web:
Update from Jeff...
Hello again everyone.
It's bitterly cold, snowy and...
Did I mention COLD? Here in the Capital City of Canada - Ottawa (I'll excuse many of you for having never heard of it - we're not exactly the most boistrous citizens around)
All the more reason to be hiding in a local Starbucks, putting together some great content for you today.
To start - I wanted to share a gem of a book with you -- one of about 12 books I read over these last 2 weeks.
Marc and Terry Goldman have been online for more than a few years now, have a rock solid reputation and understand how to leverage the incredible power of joint ventures to push their business "...to infinity and beyond" to use a Buzz Lightyear standard.
Even better, they've brought some of the best case studies from the last year to demonstrate exactly how these elusive joint ventures were struck.
What I liked best about their book is that they don't just focus on "guru's" but mix experts with some lesser known names that are rapidly growing because of their joint venture capabilities.
Joint venture is the #1 technique for growing your results FAST! When people ask me how they can make up for lost income from a lost job or replace their income in weeks, my answer is always Joint Venture.
Take a look-see at Joint Venture Secrets Revealed:
The FEATURE ARTICLE this week gives you timely, and valuable information on how I've learned to substantially increase my profits from PPC's (Pay-Per-Click Search egines such as Overture and Google Adwords)
Also - in this issue - an interview with a fascinating women who developed her own self-help book on living " On-Purpose" Learn how she did it, what results she's getting and what a difference having her own product is making in her life
Until next time...
This is your chance to comment on timely issues related to your infoproduct business...and get some Fre* Exposure in our next issue.
This week's question...
"What's Your Biggest Obstacle To Success?"
Send your responses here:
And we'll do out best to publish your comments along with your contact information to our readers.
How To Make Pay-Per-Click Payoff!
Copyright 2003 - Jeff Smith
Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords.
Choose too generic a term and you will lose your shirt - and fast. Choose too specific a term and you'll miss out on traffic your competitors will get.
For example, let's say you offer a travel guides for sale online - here are some possible keywords with associated monthly traffic counts and top bid as of the time this article was written:
travel: #hits (1198817) top bid: $2.11/click
travel guide: #hits (30859) top bid: .75/click
Italy travel guide (516) top bid: .22/click
If you zip on over to the Overture Keyword Suggestion Tool,
you'll find well over 100 associated combinations of keyword phrases that incorporate travel - but may not even remotely related to your product.
Similarly, a search under travel guide returns many search phrases including travel guide that may not properly target your customers.
You are still better to go one step deeper and find keywords more specific to your market - and as you will notice, the cost per click becomes much more reasonable which means your return on investment for PPC advertising becomes much greater.
So, that's all great information, but how do you find those "magic" keywords and phrases that will pull well for your business?
This is where your detective skills will come in handy. A little work will pay off in spades.
TIP 1. Examine Your Web Logs
Access your web logs - either from your dedicated server or from your shared server with your virtual web host. Most web statistics packages allow you to examine search terms that brought customers to your site from large search engines.
You want to look over a few months and find patterns of search terms that pop up again and again - those are the one's you'll want to start with.
TIP 2 Use Keyword Suggestion Tools
There are various keyword suggestion tools that you can access on the internet to assist you in finding commonly searched terms -- some even list combinations that you may not have even thought of. Here are a few of them to try out...
Overture Search Term Suggestion Tool:
Google Adwords Suggestion Tool:
TIP 3. Scan the Message/Discussion Boards
Look for patterns of words, phrases or questions that people use on discussion forums related to your product or service. These boards are tremendously valuable sources of intelligence given that most posts start off with a question followed by several responses.
You want to make sure the discussion boards you choose are both relevant and moderated so to ensure high quality and high volume posting. On the topic of online marketing and advertising - my hands-down favorite is found within this master marketer's site...
Find questions your product deals with and you'll find clues to high-demand keywords.
TIP 4. Search your competitors keywords
Spend some time searching down your competitors using Google, Yahoo or other search engines. You can use the toolbar extension at http://www.alexa.com to help find out sites attracting higher traffic.
For Internet Explorer users, choose the "View" and then "Source" menu options to look at the code for a particular website.
Look for the Meta Tag Keywords section as well as keyword patterns in titles and sub-heads as well as through the text for clues on top performing keywords.
You can then go back to the Keyword Suggestion tools outlined in TIP#2 to test the keyword combinations you've come up with.
TIP 5. Look at leading Direct Mail, Magazine Articles and Books
...on your market to get hints on common "trigger" keywords that pop up again and again. Try mixing and matching some of these keywords, then throw them into the tools used in Tip#2. Before long, you will have found a few gems to try out.
TIP 6. Test IT
Keyword targeting is not an exact science. As with every other marketing technique, you need to test it. Depending on your budget and how fast you want to get results, you'll need to decide on a PPC to go with. Note: You will get far faster results with the big guys - Google Adwords and Overture, so my advice is to test using these PPC's.
You should have narrowed your keywords down to a point where you are risking .05-.80 per click rather than $2.00/click, so your exposure should be minimal.
Finally, you need to watch both the short-term and longer term impact of PPC. Shorter term, you'll notice traffic coming from PPC right away in your web logs - so you'll get a sense of click-through rates, and eventually sales in 1-2 weeks.
Longer term though, being listed in the top 3 spots on the PPC's often provides you additional exposure through special marketing arrangements each PPC has made with specific search engines.
Weeks after your initial campaign you will often start to see a significant bump in search engine activity as the result of being in the top 3 of PPC's.
Be smart in your PPC marketing.
For the vast majority of businsses who don't have unlimited funds for marketing, stay away from following the flocks - try and focus on niche keywords. That's how you can make Pay- Per-Click pay You.
Jennifer Summers - "Getting Your First Book To Market"
Special Interview Excerpt
You may not have heard of Jennifer Summers, yet she is just one of many successful first-time writers now earning big profits from their own infoproducts.
You'll find out how Jennifer took her life's passion and experiences, packaged them into a book titled "The Ultimate Guide To Health and Happiness" and how this is JUST THE BEGINNING of an incredible lifestyle change for her.
Here's her web site if you want to check out the product behind this fabulous personality:
Jennifer Summers has been actively involved in the study of health for over 20 years and has spent the last decade concentrating specifically on the correlation that exists between the Mind, Body and Spirit. She has helped thousands of people to successfully achieve their potential through her easy-to- follow exercises, enabling them to enjoy successess that previously would not have been possible. With the publication of "The Ultimate Guide to Health and Happiness" Jennifer provides a wonderful chance for all those who have not had the opportunity to meet her in person to benefit from her wisdom on the subject.
Find out how she did it. Find out now you can do it too...
If you missed the last few powerful interview segments with Yanik Silver, Marc Goldman, and Willie Crawford then you can find them in our new online newsletter archive available at:
Now, for this week's interview excerpt!
Jennifer, I was intrigued by your Toolkit called The Ultimate Guide To Health and Happiness, can you tell us about the package and a little about your background prior to developing the Toolkit?
Jeff, my 'How To Find Happiness' toolkit is an effective guide for anyone wanting to increase their confidence, manage stress, reduce anger and manage time. Within the toolkit I explain the connection between your mind and body and how if one element is out of sync, the effect this can have on your life.
Therefore, included are many useful techniques and exercises which help to balance these areas, this can help increase productivity in the workplace, allow you to function better within a relationship and benefit many other elements of your life.
The beauty of the toolkit is that it's been written completely jargon free and is full of real examples that people can relate to. From the feedback I've been receiving the common theme throughout all the responses is how 'user friendly' the toolkit is, and how quickly people are benefitting from what I've written.
I have spent over 20 years exploring different areas of health, including both mental and physical aspects and enjoy the limitless realms that the subject offers. I began in the 80's by teaching exercise and diet but quickly discovered how important the mind was in all aspects of my work, so decided to further my knowledge in this area. I have since incorporated my findings and developed this new and complete system of well-being for my clients.
Can you take us through the creation, development and any testing you did on the concept/idea behind your Toolkit (ie Where did the idea come from, and how did you decide on the title?) Once you decided on the idea, how sure were you that this topic would sell well?
This is a great question. As with most of my ideas, it came to me whilst I was sleeping! About six months ago I awoke in the middle of the night with the concept of creating a guide to better/simpler living. I knew from all my own studying and readings over the years that there wasn't an,'ultimate guide' available, so I grabbed a pen and pad and wrote down every thought that was in my mind. Over the course of the following weeks I transferred the notes onto my PC and just kept adding to the content.
As I continued to add, write and edit, an idea for the title simply developed. Most of what I had written dealt with Stress, Anger and Time Management, which I feel are extremely serious issues and very much connected to our overall wellbeing. As such, I thought that if I could help people manage these areas in their lives, in essence 'removing' as much pressure and worry as possible - what would remain would be, 'Happiness'.
I don't think you can ever be sure if something will sell. What you can be sure of though, is that if you don't try, there is definately zero chance of success! I am grateful to those closest to me that read through my work, and the positive feedback I received.
It was apparent to everyone around me that my material was very relevant, the exercises very useful and the guide has turned out to be wonderfully well received.
Is this your first information-based product? Do you have plans for others?
Yes, this is the first major piece of work that I've published. In addition to the e-book, I have produced a mini course that can be subscribed to Free Of Charge by going to my website, http://www.howtofindhappiness.com. I have also recently written some articles for a number of e-zines that tackle some mainstream health issues.
I have some ideas for future works, which I am currently researching.
What would you say are the 3 pieces of advice you would give to others who want to develop their own inforamtion products (ie. eBook, Special Report, workshop, audio interview, etc...?)
1. Really know and understand your subject matter. Your knowledge and passion can be sensed through your work and the response will that much greater. It's also easier to put in long hours when you enjoy your work!
2. Whatever energy, time and finance you thought you would need to invest - double it!
3. Don't put too much pressure on yourself to achieve 100% everyday. Some days will be better than others - that's life. If ideas/thoughts aren't flowing, enjoy a break and come back to the subject later. Like point 1, it should be challenging BUT enjoyable.
Who would you say influenced you most in developing your plan to market your product online?
I believe credit for this has to go to Michael Green. I came across Michael's 'How To Corp' by chance and loved the concept, so got in touch with him about my own idea (How to Find Happiness). After discussing the synergy between my product and his own offerings I sent him through a rough draft of my work, which he praised very highly.
He was very motivating and by combining our skills we produced the eventual toolkit that's available today. Michael continues to inspire and his efforts are truly appreciated.
Jennifer - now that you have your first eBook completed, what are your plans for the future as far as creating additional eBooks, courses, or other infoproducts in this area? Do you see yourself building a portfolio or helpful products in the coming months or years?
Having completed my first eBook (and enjoying the response it's getting), I do intend to build on it's reputation and develop additional 'life guides' that will continue to help people develop their lives, careers and relationships.
I have some interesting ideas and have already put down some thoughts for future works, though there is a lot of research that needs to go in to this type of resource pack, so it may take a little time before the next guide is actually launched. I have learnt that it's not worth rushing the process, and my 'How To Find Happiness' eBook has proven that a well researched and resourced guide pays off.
In the meantime I will continue to write and publish articles that are relevant to current affairs and/or lifestyle. I have a number of e-zines from around the world now requesting contributions from me, which is both fun and also helping to give me a more global perspective of my work.
Whilst I keep receiving such positive feedback to my work, I am encouraged to continue along this path. So whilst this appreciation remains, you can be sure to keep hearing about Jennifer Summers and reading my material
Thank you for taking the time to share your insights and tips with us Jennifer, any other information you care to share with our readers - I'll leave this last question open for you?
My final words for your readers centre around the word,'expectations'. We all have them, yet they can often be our worst nightmare and get in the way of progress. It may be an expectation we have of ourselves, we have of others, or possibly that others may have of us - regardless of which, be aware of them and what they might cause you to feel, say, or do!
As a wise person once quoted, "The only thing you should expect is the unexpected". I think this is a good lesson in life.
Editor's Note: Be sure to check out Jennifer's informative website at: http://www.infoproductcreator.com/part/happiness/ Name one of us that couldn't use a little more happiness in our lives!
** Last chance to get Chuck McCullough's Search Engine Secrets for No-Charge
I spent some time over the holidays reading a terrific new book from master internet marketer Chuck McCullough called Search Engine Secrets. It's chalk-full of incredible, proven tips - many of which I have already put in place on my own sites. 5-minutes of work using Chuck's tips will make a big difference on your ranking in the search engines - HERE'S YOUR VERY OWN COMPLIMENTARY COPY...,
This is a direct download link, simply click on it and save the file to your PC for viewing. Enjoy!!
** Tips On Getting High-Profile Testimonials
A valued subscriber to my newsletter asked how I was able to get such high-profile testimonials for my very first eBook - here's a few tips I shared...
1. Make sure your product is a good concept - something different and of good quality will lead people to you.
2. Personalize your review request, begin by directly referencing/praising a product, newsletter or article from the endorsement you are pursuing. It may cost you $20 r $30 to buy a product from them - but it's more than worth it for their valuable testimonial AND you may actually learn from their products.
3. Always offer a review copy of your product. Even better if you can give the TOP GUN a compliment on how you used their tip to improve your product or business.
4. Don't get discouraged. You should get a response from 9 out of 10 and you may get a positive response from 4 or 5. That's ok - once you have a few, others will feel more comfortable.
Crazy about eBooks?
This is a terrific site running two lists - one an announcement list for your new eBook and the second - a discussion list for eBook creators and publishers. Great lists!
All things writing. If you are like me and just can't get enough of hearing about how writers (freelancers, eBook creators, infoproduct developers, and published authors) are making a living with their craft, then you'll enjoy writersmanual.com.
Have a super couple of weeks! Do yourself a favor, make it a goal to be taking the next stage in developing your very own eBook, Special Report or other information product by the time we meet again on Jan 31st.
It will BLOW your MIND how far having your own hot selling infoproduct can get you.
Not sure about your idea, need to know how the BIG GUNS pick winning idea after idea - then here's how to find out...
I love to hear from you, this newsletter is for you so speak up and let me know what you like or dislike - any and all suggestions welcome You Can Mail Me Here
ATTENTION: There is only one way that you could be receiving this ezine, that is you, or someone using your email address, subscribed. There is no other way of being added to this list.
We do not make this list, or your address, available to ANY other companies or individuals. We value your privacy.
Although we work hard to make sure that all of the information in the Profit Secrets newsletter is accurately and genuine as possible, neither the publisher, nor the editor assume any responsibility for the accuracy or otherwise of the information presented.
By reading this information, the Information Product Profit Secrets reader assumes all responsibility for an inaccuracies or other risks associated with the information within this newsletter.
Editor Online Marketing Secrets Revealed