Step Inside the Minds of Online Success Masters
February 28, 2003
(c)Copyright Jeff Smith 2003
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1. Update from Jeff
2. Subscriber Spotlight - "Reader Responses To Bill"
3. Feature Article - "How To Earn A Fortune Giving People
What They Want" - Jeff Smith
4. Sit Down with the Experts -
"How To Write Your Own 20-Page Special Report
In Less Than 30 Days - Interview Excerpt"
5. Usable News - Latest Infoproduct News
6. Wrap Up
Update From Jeff
Welcome back. We've had a ton of new subscribers this week and
of course, I want to thank our loyal readers for joining me on
this journey toward infoproduct profits.
Response to our Reader's Spotlight has been top notch this last
two weeks - you'll see some of the better contributions included
in this issue.
Be sure to get exposure for you or your business by sharing your
story, questions or comments with our family.
This weeks RANT!
Is it just me, or do 90% of the people producing infoproducts
have some SERIOUS trouble getting to the point?
I've read a few eBooks this week, attended some teleseminars -
one of which was paid, and they ALL suffered from "Too Much
Useless Information Itis!"
Give me the "how" when you're covering a topic. Don't tell me
"what" to do - I can find that anywhere.
Tell me what works, and exactly how you did it - that's the
value of me giving up my time and money to hear what you have to
I've lost many hours of my life reading and listening to useless
information this week - 1.5 hours to get to 10-minutes of the
real good stuff. How about just giving me the 10-minutes?
Not sure about you - but I would pay EXTRA if I could get exactly
what I was looking for in 10-minutes instead of having to wade
through the crap for hours.
This week's feature article is titled, "How To Earn A Fortune
Giving People What They Want" - you can guess what triggered
this article :-) And you'll want to see this week's interview
excerpt on developing short, high-value special reports.
Wishing you a happy and successful week...
****WRITE YOUR OWN BOOK IN 14 DAYS OR LESS****
Imagine holding a copy of your own book, or eBook in
your hand 14 days or less from when you started. How
long have you dreamed of completing your own book? If
it's any more than a few weeks, then that's TOO LONG.
I highly recommend this Incredible Course: How To
A Book in 14 Days!!
Today's Spotlight is on Bill Silcox
Here's today's responses to Bill's original question on
writing an eBook to help people get the best value on their
Do you have a question, comment or response you'd like to
put in front of 4,000+subscribers? Send it through to
Thanks to everyone for their response. Have a response for
Bill? Have your own profile to share or your own question
you'd like to put in front of 4,000+ subscribers?
Come up with a couple of paragraphs and send them to us
here: mailto:email@example.com with the
subject "Subscriber Spotlight"
I sure could have used some info like that last year when
we bought new mattresses for our new home! I felt like I
was in a bad used car lot every time I walked into a bedding
store--and all the names were different in each store, so
you couldn't make any comparisons. I hated the whole
process and I feel like I probably got gypped even if I am
happy with the product!
I would like to offer my two cents worth on the discussion
raised by Bill.
I have two eLearning sites - www.coursesuseek.com and
www.want2learn.com. When I started creating eBooks I thought
that finding a market for my eBooks would be difficult since
there are lots of sites which offer free computer help. I
found that some sites offered tips for free while some
charged exhorbitant amounts for the same information.
My main problem thus was not what to write, but how to present
the information in a way that would make my product more useful
to my target market. My first site www.want2learn.com helped me
get in touch with my target market discover what kind of courses
my visitors were interested in. As a result of the survey, I
started www.coursesuseek.com where we create courses on request.
My eCourses have both text and video tutorials (to help learners
with different learning styles) and are flexible so that they can
join at any time. In addition to this, I offer them help from an
online tutor for the duration of the course, which makes the
eCourse more like a one to one class. This helps me get direct
feedback from the students on what they want and the information
is shared with the rest of the students.
Bill, I think has it much more easier - there are comparitively
less sites which give information on selecting mattresses. Even
the sites that do offer this info, may not have experts
giving advice (Bill himself says that some of the info is not
good). If I were a internet surfer looking for info to buy a
new bed, I might be satisfied if I get a few articles and tips
on this, but I would be delighted if I could get ALL the
information in one area and that too from someone who "knows
the ropes". In addition to this, Bill could offer some free
tips on his site (to create interest in his eBook) and also
have a feedback form where his visitors could send in their
Hope this helps, Jeff :-) I would like to know what your
other subscribers think of my message.
For Online courses, Video Tutorials
and eBook Reviews visit...
Write an outline. Write a sales letter for a book with that
outline. Ifyou can not find why people should buy, do not
write the book. Remember "Do unto others as ye would have
them do unto you." Would YOU spend money on a book with this
Order "Growing Houseplants Easily and Successfully"
By Kent Killen
Go to http://www.kentkillen.com/growinghouseplants
Check out my history book.
Bill you are definitely on the right track with focusing on
what you know and what you enjoy doing - you know beds and
obviously you have an interest in helping people find the
best product going.
That's half the battle, the other half is matching up your
knowledge with market demand. Common demand motivators
include saving money, saving time, reducing pain, gaining
pleasure, or having fun. I think a few of these apply.
You could begin to test the concept of "How To Save $X
on your mattress investment - Insider Secrets" or
you could focus on an aspect of back health with respect
to mattresses - there's likely a ton of medical information
on this out there that you could compile, using your own
words, into a high demand package.
I believe you have a solid potential product idea, an
addressable market and good niche market - you just need
to refine the exact emotion you want to hit with your
PS - consider today's interview with Damon Zahariades on
how you can package your knowledge into a 20-30 page Special
Report, which may be appropriate for your subject and would
be much quicker to develop.
Have a response for Bill? Have your own profile to share
or your own question you'd like to put in front of 4,000+
Come up with a couple of paragraphs and send them to us
mailto:firstname.lastname@example.org with the
subject "Subscriber Spotlight"
I'll do my best to publish your comments along with
your contact information in an upcoming issue.
How To Earn A Fortune By Giving People What They Want
Copyright 2003 - Jeff Smith
In 10+ years of educating myself about topics such as
personal development, marketing, sales, internet marketing,
product development - I've depended ALLOT on learning
In that time I could literally count on my two hands the
number of products that REALLY impressed me by getting
right to the point and delivering as advertised.
Tens of thousands of books, seminars, workshops,
And less than 10 times I could think of where I've been
"taught" what I wanted in a purely efficient and content-
How about you?
How much time have you wasted wading through the forest
looking for a branch of knowledge in total frustration?
Like anything else, where there's a problem, there's an
Understand what value your knowledge provides to your
customers, deliver it quickly, and you can rake in the
profits, make a massive difference in people's lives and
set yourself aside from 90% of your competition.
So how do you improve the value of your products?
First, make sure you know exactly what your market wants.
90% of low performing products suffer from 2 factors - the
developer doesn't understand what their customers want or
they don't have enough experience in their topic to provide
If you don't know the real reason why your customers badly
want what you have to offer - FIND OUT NOW!
This is why I often recommend people write their sales
letters, web pages, press releases BEFORE developing their
products. It's the moment of truth, where the rubber
meets the road, so to say.
If you want more information on how to find exactly what
your customers want - then you'll find 40 techniques you
can use today here:
Second, don't rely on flash or personality alone.
I see allot of people saying that you can develop your own
product, newsletter, etc.. with JUST personality.
Personality is important - it's what creates loyalty, it's
how you get attention,
but personality is most effective if it helps communicate what your market wants to
know...you have to provide value.
Third, maintain focus.
Once you know what people want badly, then focus every
aspect of your product on delivering information
that will help them achieve their goals.
Be vicious with your editing. It's better to free flow
your development of a product, that's ok. But when it
comes time to edit your work, constantly ask yourself the
question..."Will this help customer X achieve the desire
that triggered their purchase of your work?"
Fourth: Less is More
Don't litter your products with extra features, extra
information - consider several smaller products rather than
one all encompassing product.
For instance, if you are developing infproducts, consider
a 20-page Special Report, a Summary Tip Sheet, a 15-minute
Interview as alternatives to a 300 page eBook with 20-pages
of useful information.
Look at master marketer Joe Vitale offering highly focused
eCourses for thousands of dollars - people are willing to
pay big money for rich information that gets to the point.
Can you help your customer using a 20-page Special report,
a 15-minute recorded interview, and a 20-minute
Each day we've got more information to process, more
products to consider.
Keeping yours simple, focused on solving high-demand wants,
rich in content and easily consumable your customers will reward
you with dollars and success stories.
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***WHO ELSE WANTS TO KNOW HOW TO CREATE AND MARKET PROFITABLE INFOPRODUCTS?***
Here's How To EASILY Create Your Own High Profit
Products, INSTANTLY Become an Online Celebrity and
Enjoy Your Own Independently Wealthy Lifestyle.
SIT DOWN WITH THE EXPERTS
Damon Zahariades - "How To Create Your Own Hot Selling 20-Page Special
Report in 30-Days or Less"
Special Interview Excerpt
Continuing on the topic of "Profiting from Getting to the
Point!" Damon Zahariades, author of "The Special Report
Bible" gives you everything you ever wanted to know about
quickly developing your own hot selling 20-30 page special
I had the pleasure to speak with Damon for almost an hour
on the topic of how simple it really can be to package
your knowledge into small, highly focused Special Reports
and quickly build yourself a substantial online income.
Here's an excerpt on how just 1 20-page Special Report
can take you less than 30-days to develop but offer you
a full time income opportunity on the internet extremely
If you missed the last few powerful interview segments
with Yanik Silver, Marc Goldman, and Willie Crawford
then you can find them in our new online newsletter
archive available at:
Now, for this week's interview excerpt!
I asked Damon about typical development times for
profitable Special Reports. For someone like yourself,
how long would it take to develop your very own Special
Report and begin to take orders and collect profits?
...realistically, if your listeners set a schedule for
themselves, you know if they tell themselves, look, I'm
going to write 300 words a day - that's not much and is
very feasible for most people, even those people who
don't think they can write well.
300 words a day for 30 days. At the end of that month,
you are going to have 9000 words. Well at 350 words per
page, you're looking at a 25-page Special Report.
So in 1-month, you've created a product and if it's good,
you can sell it. So you do that one month, then take a
month off, do it again, take a month off, and so on...
At the end of the year, you'll have 6 products you can
sell for $20 or even more, depending on how specific the
information you've included and you're going to have all
those products developing income streams for you.
Yes, and there are several TOP GUNS in this industry making
a very substantial income based on 5 or 6 products.
Exactly, some of your listeners may know who Dr. Jeffrey
Lant is. This guy has a stable of over 240 Special Reports
and they were each only 5-pages long and they each pulled in
$7, he made ALLOT of money from those reports and any of
your listeners can do the exact same thing.
Interesting. I would also like to ask you, Damon, about
extending Information Products into other formats. So you
have written a 20-30 page Special Report on Pay-Per-Click
search engines, just as an example. You've written about
how to master Overture and Google Adwords PPC search engines,
what else can you do with that information after you have
There are allot of opportunities out there, and to be quite
honest I haven't even used many of them myself.
Let's say you have a Special Report on how to succeed on
marketing with Overture.com campaign, or a Pay-Per-Click
search engine campaign if you want to be more generic.
Once that Special Report is nailed down, you can put it
into interview format, you can get someone on the phone
like you and I are doing right now, do an interview with
them and sell it.
You could even....Today it's so easy to put something on
CD, you could put something on CD, add maybe a few audio
or video bonuses and send that out to your customers.
Whereas refund rates are somewhat higher for digital
products, they are much lower for physical products, so
you can deliver digital content on a CD and your refund
rates will go way down because they have a physical product
in their hands.
Absolutely. There are different methods and areas you can
market those physical products as well, offline methods
that you can now use.
Yes, that's a great idea you have, you can certainly do that.
For me, as I mentioned, my latest product is in development.
It will be sold through .pdf (Adobe) eBook format, but to be
honest, things change quickly.
For example, let's look at the broadband market (ADSL, Cable
Modems), 5 years ago, most people did not have broadband.
These days, though the market has not been saturated with
broadband access, I've got friends, for example Chayden Bates,
just sent me an email saying "Hey, take a look at this movie
trailer over here."
The broadband movement has changed the market, now things
are available and possible that 5-years ago weren't. My point
in bringing this up is that, in 2-years from now things will
be possible that today are unimaginable.
Even thought I don't have plans to blow out my products in
anything other than .pdf eBooks, in 6-months, things may
change dramatically. I always keep my ear to the pavement
on this topic.
Yes, and what's really exciting about this is that you've
spent time - let's use the example of 1-month we used
before - you've put your nose to the grindstone, written
that 300 words a day, got your own special report at the
end of the 30-days, your future is unlimited. You've got
your special report and you can translate that into
interviews, you can do teleseminars - there's various
online sites that let you setup conferencing services
that allows you to automatically record it, you can
translate that into your own audio product. And as you
mentioned the technology keeps progressing, there are a
potentially unlimited number of formats as users get
access to higher bandwidth.
As Damon mentions in this interview, you can get your
very own special report out in less than 30-days, sell
it for $20 or more and spinoff numerous other products
within weeks that will have you earning a full time
income on the internet in no time.
Check out Damon's Special Report Bible to find out how
others are using his formula for success to make big
money on the internet....
WHO ELSE IS LOOKING FOR PROVEN INTERNET RESULTS
WARNING! Don't even think of following any so-called
"Internet Expert's" Advice Until You Read This...
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USABLE NEWS From The World of Infoproduct Development
** Link Yourself Silly - Alexa Linking Tip
I've mentioned Alexa as a great tool for determining relative
popularity for your own, and other sites on the internet.
You should also make sure you put related sites (your own
if you have more than one site) in as "recommended other"
sites that show up on popular browsers - here's where you
can recommend other sites be related to your own...
WRAPPING IT UP!
Hope you enjoyed this issue.
Drop me a line with your feedback...
You can always reach me here:
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Editor Online Marketing Secrets Revealed