Step Inside the Minds of Online Success Masters
February 14, 2003
(c)Copyright Jeff Smith 2003
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1. Update from Jeff
2. Feature Article - "Shocking Online Secrets That Will Make You Rich" - Jeff Smith
3. Subscriber Spotlight - "Bill Silcox, Should He or Shouldn't He?"
4. Sit Down with the Experts -
"Know Your Customer's Value Chain"
An Interview with Yanik Silver
5. Usable News - Latest Infoproduct News
6. Wrap Up
Update From Jeff
A warm welcome back to everyone, and a big hello to our
hundreds of new subscribers since the last issue.
Happy Valentine's Day...Let the romance bubble over...
It's still cold up here in Ottawa.
Suddenly the novelty of living in the city with the longest
natural skating rink in North America just isn't cutting
it! (7+miles for those of you trivia buffs!)
Here's the positive spin - it does make it easier to
concentrate on business - you know - not be distracted
by relaxing walks on the beach outside or anything at
My wife and I can embrace the coldest of weather, but
there's some bizarre chemical reaction that happens in
young kids when they don't get the proper outside time.
Any of you who have kids likely know what I'm talking
about - they need their exercise.
On the upside, it's only a few weeks until we should
be into some warmer weather and all will be right
Enough about me, check out today's subscriber Spotlight
which comes from Bill Silcox - see his story and try
and help him out with his question.
Today's feature article may interest you - I've tried
to look carefully at my online success so far and cut
through the bull to let you know the real way to buildig
your online profits - it's so simple that it may really
Here's a terrific profile Sherry Gordon was able to
do - we worked hard to delve into the most important
steps to getting those high power, top producing
joint venture relationships. You can see it here...
Have a super week. If there's some way I can help you
out to reach your goals or build your business - then
be sure to contact me.
Until next time...
****WRITE YOUR OWN BOOK IN 14 DAYS OR LESS****
Imagine holding a copy of your own book, or eBook in
your hand 14 days or less from when you started. How
long have you dreamed of completing your own book? If
it's any more than a few weeks, then that's TOO LONG.
I highly recommend this Incredible Course: How To
A Book in 14 Days!!
Today's Spotlight is on Bill Silcox
I've already got a retail web site (
http://www.myunclebuck.com ) but I've been kicking around
the idea for an ebook and would like to know what you and
your readers think.
In my "Day Job" I manage a retail bedding store. I'll keep
the brand to myself as I don't want this to appear as a
shameless ad. I've got nearly 10 years experience in the
mattress business and know how confusing it can be for
consumers when they're mattress shopping. I've been
about writing a book to help people make the right choices
the right way!
The only thing that concerns me is that there are already
a ton of free resources (many of them not too good) out
there. So, what say you? Is this worth a go? Thanks for
your time and response.
My Uncle Buck
"From the best craftsmen in the world for
the finest home in the world . . . Yours!! "
Bill you are definitely on the right track with focusing on
what you know and what you enjoy doing - you know beds and
obviously you have an interest in helping people find the
best product going.
That's half the battle, the other half is matching up your
knowledge with market demand. Common demand motivators
include saving money, saving time, reducing pain, gaining
pleasure, or having fun. I think a few of these apply.
You could begin to test the concept of "How To Save $X
on your mattress investment - Insider Secrets" or
you could focus on an aspect of back health with respect
to mattresses - there's likely a ton of medical information
on this out there that you could compile, using your own
words, into a high demand package.
I believe you have a solid potential product idea, an
addressable market and good niche market - you just need
to refine the exact emotion you want to hit with your
Have a response for Bill? Have your own profile to share
or your own question you'd like to put in front of 4,000+
Come up with a couple of paragraphs and send them to us
mailto:firstname.lastname@example.org with the
subject "Subscriber Spotlight"
I'll do my best to publish your comments along with
your contact information in an upcoming issue.
Shocking Online Success Secrets That Will Make You Rich
Copyright 2003 - Jeff Smith
It's funny, we're all searching for the gold at the
end of the rainbow, if we could just looked for the
rainbow, then wouldn't that lead us to the pot of
You know that old expression "you can't see the
forest for the trees?"
The biggest secret to making money online is that...
There is No Secret!
I know, I know - you're probably saying, you could have
written that. But really, this is not rocket science
and it all makes good sense...at least sort of.
Take a look at some of the things that have worked
for me lately - see if I'm not totally going off my
rocker when I say that ANYONE can do this.
1. Get hold of, or better yet, create a good quality,
in-demand product for a market you know and can
access online. Your product could be information,
a service, consumer products, entertainment products,
or pretty much anything you can think of - the key is
quality, in-demand and accessible market.
If you need help generating or refining your own
hot selling idea - then start here...
2. Write solid sales copy. Oh no, you scream! This
is where I lose you? Don't be scared, you can do
it. You need to become an expert at converting
your product features into benefits, turn your
sales page into a compelling story, create an offer
your visitor's can't refuse and make sure you create
urgency...oh and one more important thing - don't
bore your visitors!
Two ways you can learn this, you can go to an automatic
sales letter writing tool like Marlon Sanders offers
or, spend a little less money and actually learn
how to write your own copy - start with Make Your
Words Sell from Joe Robson and Ken Evoy...
3. Develop a solid automated selling machine! The
key word is "automated". You want to finish a
project, and then be able to take a trip, enjoy
life, or if you're like me, jump into the next project
with all three feet!
The backbone of your automated selling machine is
your own autoresponder - let's you send out your own
eCourse, newsletter, automated sales letter sequence,
surveys, feedback forms, solo blasts and more. All
scheduled before hand.
If you're not using an autoresponder, then simplify
your life and increase your sales - I've been using
this one for a while now, super service at a great
4. Back end, Back end, Back end.
This one's a biggie. Most online business models
fail selling just one product. You need to sell
multiple products to your customers to really make
The big guys online work hard to make sure their
customers not only buy again and again, but they
buy more expensive things again and again.
To be successful on the back end you need two things...
- in-depth understanding of your list, where they're at
and what they want.
- have created a relationship with your list, they need
to believe in you to buy from you again and again.
5. Focus, Persistence, and a Healthy desire to Succeed
You need to be possessed for the first months of the
learning curve. Go at your internet business with
everything you've got. I don't mean you have to do it
full time, just use the heck out of whatever time you
So you miss the next episode of Survivor Amazon! You
may be a little cranky from a few hours less sleep
at night. Reward comes to those who dedicate themselves
to action. A few weeks work will lead to results,
a few more weeks, bigger results, then a few more weeks,
and even bigger results. Sounds complicated right!
There are other nuances, little things you will learn,
techniques you can apply to increase your results
online. But let's be REAL clear...
You can become successful just by applying simple,
common sense principles - don't let fear or uncertainty
Get started now - within weeks you'll be an "insider"
and know that the "real" secret to success is simple.
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***LOOKING FOR A KILLER PRODUCT TO SELL ONLINE?***
Here's How To EASILY Create Your Own High Profit
Products, INSTANTLY Become an Online Celebrity and
Enjoy Your Own Independently Wealthy Lifestyle.
SIT DOWN WITH THE EXPERTS
Yanik Silver - "Know Your Customer's Value Chain "
Special Interview Excerpt
When I sat down to chat with Yanik Silver recently, I got
to probe him -- in amazing detail -- about the exact steps
he uses to quickly and simply produce winning infoproduct
Out of this incredible conversation came this one excerpt
I've included for you here today - where Yanik talks about
how to not only know what your customers want and help
them get it, but to even go further and instead of teaching
them - actually giving them exactly what they want.
Yanik talks about the incredible creation of his most
powerful products - each selling by the tens of
Instant Sales Letters
and 33 Days To Online Success
If you missed the last few powerful interview segments
with Yanik Silver, Marc Goldman, and Willie Crawford
then you can find them in our new online newsletter
archive available at:
Now, for this week's interview excerpt!
Yanik you mentioned that at 3:00AM the idea for
Instant Sales Letters
came to you, what was it in your mind that told you
there was a market for this product. What sorts of
experiences led up to that.
Well, the fact that sales letter and business letter
writing books are perenial best sellers at the book
stores, they are not a super hot item, I mean you
are never going to find a book of sales letter
templates on the best sellers list, but every bookstore
has a copy of two or three of them.
Right, very steady, high sales products?
Very steady selling products, so I could see myself
selling these 10 years into the future. And another
thing that I think is really important to mention -
I think I am getting known for saying this is -
there's an old saying that "you can give a man a fish
and you can feed him for a day, you teach him how
to fish, you feed him for a lifetime.
Well, I don't think that's true. Most people don't
want to learn how to fish. They want the fish handed
to them, on their plate, grilled and looking terrific
with all the garnishes on the side.
So that's what
Instant Sales Letters
is supposed to do. It's supposed to free people up
from the hassle of writing their own sales letters.
That really came about - when we were selling products
to cosmetic surgeons, we used to have these predone
patient attraction toolkits and we had them for
different procedures like liposuction and we gave
them everything they needed to get new patients in
the door - predone ads, predone letters, predone
educational reports and things like that.
We even came out with a predone newsletter that they
could send out to their customers.
The more you can think all the way through to
whatever end result that the person wants - the better
you will do.
Interesting. I guess one way to summarize it is that
there's hundreds of thousands of books out there
telling you "what" to do, there's fewer that tell
you "how" to do it, and even fewer that actually do
it for you.
Absolutely - that's a great summary. That's why one
of my latest products I talk about "Tools" It's
Instant Marketing ToolBox...
and what this is is really a marketing department in
a box. Every month they get a new marketing tool.
Month 1 may be how they upsell, and then I'll give them
the actual script we've used to upsell. And we give
them a predone newsletter and postcards they can send
out to their clients...
You can get this complete 30+ minute intimate chat
with Yanik in with the Ultimate Information Entrepreneur's
Success Package found right here:
CAN YOU WRITE 20 PAGES?
Special Reports are the next HOT information
product. You can complete your own special report
in hours - I know many people who have and are
earning thousands from each one.
To find out more visit an expert on the topic, my friend
Damon's fantastic Special Report Bible, visit:
USABLE NEWS From The World of Infoproduct Development
** Two Big Trends In Product Development
MEMBERSHIP SITES. While there are a limited number of
opportunities for membership sites within a given
marketing niche - this is the time to consider such a
strategy withiin your niche. Nice aspects are recurring
revenues, nice umbrella for multiple product formats,
attractive to affiliates, and good method of building
Pulled off successfully, membership sites can be very
profitable and fulfilling. Here are a few personal
CONFERENCES. They are everywhere - teleconferences,
workshops and seminars. One reason why? You can
make big money $300-$3,000 or more per participant.
You can record the event and come out with a high
price product automatically. You can use it to
network with serious players in your area of interest.
You can have a bigger impact on your customers.
You can sell a whole host of back-end products linked
to the conference. You bump up your "expert" status
Consider starting with teleconferences, organizing your
own conference - putting together one or more experts.
Try taking some time and figuring out how you can take
your knowledge and apply it to one of these two product
WRAPPING IT UP!
Have a wonderful week, and thanks for reading this
week's issue. Full steam ahead until the next issue
- see you then!
Love to hear from you guys, so be sure to drop me a mail
with questions, comments or if you need any help.
You can always reach me here:
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Editor Online Marketing Secrets Revealed