Step Inside the Minds of Online Success Masters
December 05, 2003
(c)Copyright Jeff Smith 2003
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"Inofproduct Secrets You Can Learn From Larry King!
- Jeff Smith
3. USEABLE NEWS
Excellent place to find high profit product ideas
Just Announced - Add Video To Your eBay Auction
Secrets of A Successful Freelancer - Make Your
Writing Dreams Come True!
4. WRAP UP
Update From Jeff
Hello and welcome to all!
Hope your week has been a happy and productive one.
This issue is going to be especially interesting to
those of you who like to play detective.
We all have a little "journalist" in us.
Investigation, unraveling secrets, uncovering truths
and untruths, finding out the "real" answer to questions
brings out the voyeur in all of us.
I was kicking back watching Larry King a few nights ago
and got to thinking - here is the ultiimate kid in a
He is incredibly popular, yet does virtually no preparation
before his interviews or discussions.
Most other journalists discover first and then setup their
interviews to bring out what they already know.
Larry, he discovers WHILE he interviews.
What does this have to do with infoproducts?
Well, the most interesting, informative and entertaining
information products have been those where the writer is
investigating WHILE he writes the book.
Could be an interview, a researched piece or an ebook based
on personal experience.
Bottom line is, when you are learning ANYTHING new, write it
down. Jot down the funny, amazing, mundane, struggles,
how you feel, how it ended up.
Today's feature article lets you in on a few secrets used by
Larry King that you can apply to your infoproduct creation
to make it much more effective.
By the way - one of my online mentors, a brilliant person
at discovering what people want to buy and operator of
the #1 product development site on the internet:
will give a rare, value-filled seminar on making $13-17K/month
with your own membership site early next year.
Bill has changed tens of thousands of people's lives -
he can do the same for you. You will also see product creator
genius Fred Gleek and membership Guru Kirt Christensen
I generally pass on 99% of seminars, but this one will be
one of the best in 2004!
Check it out now...
See you in two weeks!
Today's Highly Recommended Resource
*** How To Become An Infoproduct Generating Machine! ***
This system turned me into an infoproduct creator in hours,
it can do the same for you. With over 10-years of writing
experience, Steve Manning now brings you the TRUTH about how
easy it really can be to create income-generating infoproducts
in NO TIME. You'll even find a giveaway report halfway down this
page - click here:
Infoproduct Success Secrets From Larry King!
by Jeff Smith
Can you think of a news jouranlist that is better known
I don't mean a news anchor, I mean new journalist.
And get this, Larry King does virtually no preperation for
his interviews, doesn't spend time pre-scripting his
interviews, nor does he research the crap out of his subjects --
That's the secret to his success.
You'll see how you can use his trade secrets to rapidly turn
your infoproducts into best-sellers fast.
Think about it. You see your favorite actress Jennifer
Aniston is on Larry King - YOU are his target market.
First, his producers are exceptionally good at understanding
their market and what they want to know, who they want to
Second, Larry King understands his audience. He understands
that people want to explore the interview NOT sit and
watch pre-scripted, researched information about the topic.
So, Larry starts out by asking the same, basic questions
to almost every guest --
"So how have you been since we last talked X years ago?"
"How have you been and what's new in your life?"
"You have a new project, tell us about it?"
Each question leads to information that leads to more
questions from Larry - as he free wheels his way through 30-60
minutes of very basic questions providing terrific information
Here's why this is important to your next infoproduct!
1. Know your audience and know what they want information
2. Think like your customer, what basic information do
they want to hear.
3. Take your customer through a journey, learning as much
about the topic, step-by-step, as you can accomplish.
4. Develop your product in a conversational tone. Think
like you are talking to someone, telling a friend about
your topic. That's why I like to use interview format,
even if the product I am selling is not an interview. You
can still package the responses in terms of a book, video,
audio, or ebook.
5. Be entertaining as well as informational. Add in
stories, scenarios, case studies, a funny story, a joke -
as long as it relates to the topic at hand.
Use these tips to take the pain and suffering out of
creating your own income-generating infoproducts.
Here's a rough formula to follow creating your own
1. 10-15 questions will give you a great 40-45 minute audio
product or a super-selling 40-minute DVD video.
2. 60-80 questions will give you a terrific eBook or full
3. 5-6 urgent questions will result in a top notch 20-page
4. Bundle a few of these products and you have the potential
for a course, workshop or seminar that can sell for well
So - ask yourself, can you be Larry King for an hour? Who
wouldn't want to be. At the end, you'll have yourself a
product to sell for months/years to come.
Questions are the key to successful information products.
Think like a journalist and you'll be creating your own
infoproduct empire in no time flat!
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
USABLE NEWS From The World of Infoproduct Development
** Excellent place to find high profit product ideas
Here's two sites that will help you discover trends
and help you create products that people WANT TO BUY!
is a great site for discovering new trends... AND
is always interesting to see what BIG TICKET items
people are spending money on.
** Just Announced - Add Video To Your eBay Auction
Want to use a 60-second video clip to help sell your eBay
You now have the option through a 3rd party service that
allows you to take any AVI format file - from your video
camera or any USB camera - and upload them to link with
your active eBay auction.
Here's the article:
** Secrets of A Successful Freelancer - Make Your
Writing Dreams Come True!
It sounds terrific!
As a freelance writer, you get to...
- work from home
- make your own hours
- travel to exotic settings
- meet fascinating people
- gain more prestige than you ever imagined
- be your own boss
Sounds great right?
Truth is that only those that understand WHERE the
money is will live the life of a home-based writer.
Nancy Hendrickson has done it for years, and now she
lays it all out for you to follow. You'll finally know
where the BIG money comes from writing your own products
I loved this one, and you will too!
WRAPPING IT UP!
Have a wonderful weekend!
Watch for our SPECIAL ANNOUNCEMENT at Midnight on Monday
As always - if you have any questions, let me know.
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Editor Online Marketing Secrets Revealed