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December 05, 2003 
(c)Copyright Jeff Smith 2003
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Update From Jeff Hello and welcome to all! Hope your week has been a happy and productive one. This issue is going to be especially interesting to those of you who like to play detective. We all have a little "journalist" in us. Investigation, unraveling secrets, uncovering truths and untruths, finding out the "real" answer to questions brings out the voyeur in all of us. I was kicking back watching Larry King a few nights ago and got to thinking - here is the ultiimate kid in a candy store. He is incredibly popular, yet does virtually no preparation before his interviews or discussions. Most other journalists discover first and then setup their interviews to bring out what they already know. Larry, he discovers WHILE he interviews. What does this have to do with infoproducts? Well, the most interesting, informative and entertaining information products have been those where the writer is investigating WHILE he writes the book. Could be an interview, a researched piece or an ebook based on personal experience. Bottom line is, when you are learning ANYTHING new, write it down. Jot down the funny, amazing, mundane, struggles, how you feel, how it ended up. Today's feature article lets you in on a few secrets used by Larry King that you can apply to your infoproduct creation to make it much more effective. By the way - one of my online mentors, a brilliant person at discovering what people want to buy and operator of the #1 product development site on the internet: http://www.infoproductcreator.com/part/myers will give a rare, value-filled seminar on making $13-17K/month with your own membership site early next year. Bill has changed tens of thousands of people's lives - he can do the same for you. You will also see product creator genius Fred Gleek and membership Guru Kirt Christensen I generally pass on 99% of seminars, but this one will be one of the best in 2004! Check it out now... http://www.infoproductcreator.com/part/productseminar See you in two weeks! Jeff jeff@infoproductcreator.com
Infoproduct Success Secrets From Larry King!by Jeff Smith Can you think of a news jouranlist that is better known these days? I don't mean a news anchor, I mean new journalist. And get this, Larry King does virtually no preperation for his interviews, doesn't spend time pre-scripting his interviews, nor does he research the crap out of his subjects -- That's the secret to his success. You'll see how you can use his trade secrets to rapidly turn your infoproducts into best-sellers fast. Think about it. You see your favorite actress Jennifer Aniston is on Larry King - YOU are his target market. First, his producers are exceptionally good at understanding their market and what they want to know, who they want to know about. Second, Larry King understands his audience. He understands that people want to explore the interview NOT sit and watch pre-scripted, researched information about the topic. So, Larry starts out by asking the same, basic questions to almost every guest -- "So how have you been since we last talked X years ago?" "How have you been and what's new in your life?" "You have a new project, tell us about it?" Each question leads to information that leads to more questions from Larry - as he free wheels his way through 30-60 minutes of very basic questions providing terrific information and entertainment. Here's why this is important to your next infoproduct! 1. Know your audience and know what they want information about. 2. Think like your customer, what basic information do they want to hear. 3. Take your customer through a journey, learning as much about the topic, step-by-step, as you can accomplish. 4. Develop your product in a conversational tone. Think like you are talking to someone, telling a friend about your topic. That's why I like to use interview format, even if the product I am selling is not an interview. You can still package the responses in terms of a book, video, audio, or ebook. 5. Be entertaining as well as informational. Add in stories, scenarios, case studies, a funny story, a joke - as long as it relates to the topic at hand. Use these tips to take the pain and suffering out of creating your own income-generating infoproducts. Here's a rough formula to follow creating your own infoproducts: 1. 10-15 questions will give you a great 40-45 minute audio product or a super-selling 40-minute DVD video. 2. 60-80 questions will give you a terrific eBook or full sized book. 3. 5-6 urgent questions will result in a top notch 20-page special report. 4. Bundle a few of these products and you have the potential for a course, workshop or seminar that can sell for well over $100. So - ask yourself, can you be Larry King for an hour? Who wouldn't want to be. At the end, you'll have yourself a product to sell for months/years to come. Questions are the key to successful information products. Think like a journalist and you'll be creating your own infoproduct empire in no time flat!
Jeff Smith is an online marketing expert and author of the highly recommended Ultimate Information Entrepreneur's Success Package. Discover exactly how to quickly create one hot selling infoproduct after another. Building your own Infoproduct Empire is easy with the Success Package. See it here: ** Excellent place to find high profit product ideas Here's two sites that will help you discover trends and help you create products that people WANT TO BUY! Google's http://www.google.com/press/zeitgeist.html is a great site for discovering new trends... AND eBay's http://pages.ebay.com/buy/bigticket/index.html is always interesting to see what BIG TICKET items people are spending money on. ** Just Announced - Add Video To Your eBay Auction Want to use a 60-second video clip to help sell your eBay auction? You now have the option through a 3rd party service that allows you to take any AVI format file - from your video camera or any USB camera - and upload them to link with your active eBay auction. Here's the article: http://ecommerce.internet.com/news/news/article/0,,10375_3116021,00.h tml ** Secrets of A Successful Freelancer - Make Your Writing Dreams Come True! It sounds terrific! As a freelance writer, you get to... - work from home - make your own hours - travel to exotic settings - meet fascinating people - gain more prestige than you ever imagined - be your own boss Sounds great right? Truth is that only those that understand WHERE the money is will live the life of a home-based writer. Nancy Hendrickson has done it for years, and now she lays it all out for you to follow. You'll finally know where the BIG money comes from writing your own products and articles. I loved this one, and you will too! http://www.infoproductcreator.com/part/freelance Have a wonderful weekend! Watch for our SPECIAL ANNOUNCEMENT at Midnight on Monday Septembber 15th! As always - if you have any questions, let me know. mailto:jeff@infoproductcreator.com Jeff Smith http://www.infoproductcreator.com ATTENTION: There is only one way that you could be receiving this ezine, that is you, or someone using your email address, subscribed. There is no other way of being added to this list. We do not make this list, or your address, available to ANY other companies or individuals. We value your privacy. Although we work hard to make sure that all of the information in the Profit Secrets newsletter is accurately and genuine as possible, neither the publisher, nor the editor assume any responsibility for the accuracy or otherwise of the information presented. By reading this information, the Information Product Profit Secrets reader assumes all responsibility for an inaccuracies or other risks associated with the information within this newsletter. Jeff Smith Editor Online Marketing Secrets Revealed webmaster@inf oproductcreator.com http://www.infoprod uctcreator.com |