Step Inside the Minds of Online Success Masters
April 25, 2003
(c)Copyright Jeff Smith 2003
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1. Update from Jeff
2. Feature Article - "Turning Visitors Into Eager Customers:,
5 Powerful Online Persuasion Techniques - J. Smith
3. Usable News - Latest Infoproduct News
- Free photos for your website/infoproduct
- How To Get $10 Discount On Overture Account
- An 18-Year Old With A Killer Information
4. Wrap Up
Update From Jeff
Welcome to all our new subscribers this week and hello
again to all of your returning.
I'm completely AWE-INSPIRED this week!
I've attended the GREATEST SHOW ON EARTH!
I paid over $100 a ticket to see The "Boss" perform
here in Ottawa - it's been 22 years and at 53 he offers
up the best concert's I've ever seen!
Bruce Springsteen (aka the "Boss") had 18,500+ people
fight to pay over $100 each to see his show.
Tickets sold out in less than 40-minutes!
That's more than 450 tickets sold each minute, more than
7-tickets sold every second!
I was amazed at the incredible performance, but as a
curious marketer, I was just as interested in what makes
Bruce such a phenomenon.
Here's what I came up with...
1. He works HARD! 3-hour shows are his standard
2. He works his USP - Simple, straight ahead rock and
roll aimed at the working man
3. He makes sure people KNOW he works hard
4. He's consistent and works his plan, his main message,
music and concerts have not changed much in the last 20+
years. People know what they will get when they go to a
5. He prices his work based on what people are willing to
pay, not on what others charge for concerts.
6. He walks the walk. He knows what his market wants and
he works hard to deliver it again and again.
A few names in internet marketing come to mind when I
apply the "Boss" criteria.
Yanik Silver: http://www.infoproductcreator.com/part/ysales/
Terry Dean: http://www.infoproductcreator.com/part/net.html
Wait a minute!
Maybe it's not such a big secret after all that these guys
are the top of their game. Could you be the next
Springsteen of Internet Marketing?
You can get a head start by reading today's feature article
where I highlight 5 time-tested Persuasion techniques you
can use to double, or even triple your online sales.
A quick thanks to all of those that provided your feedback
on this newsletter at:
If you haven't had your say about this ezine, then we
would really like to hear what you have to say.
Finally, you'll notice the expert interview section is not
included this week. I am busy putting together additional
interviews and may send them out separately in the coming
Have a terrific week, and let me hear from you - sometimes
I get the feeling writing these newsletters is really just
a dream - tell me it isn't so!
Today's Highly Recommended Resource
**** How Do You Turn Your Idea Into A Book In 14 Days Or Less? ****
INTRODUCING the course that has changed so many lives in a
matter of days - including mine - that you simply cannot keep
up with the success stories he constantly gets. If you have
EVER considered writing your own profitable book, eBook,
Special Report or other infoproduct, then you'll get a GIANT
boost with this information....
Turning Visitors Into Eager Customers: 5 Powerful Online
Copyright 2003 - Jeff Smith
What else can you do? You've carefully selected or created
a product to sell online that is in high demand.
Your website has been painstakenly edited to resemble a
work of art.
You've setup your own follow on mail campaign and your
marketing campaign is in full gear.
Your plan is to let your automated online marketing system
take over while you leave for that much needed trip to
the cottage for a week.
One little problem...
Sales are not what you had thought they might be. Instead
of convincing 1 in every 50 or 60 visitors to take out
their wallets, the disappointing truth is that you are
barely seeing 1 in 200 part with their hard-earned money.
Suddenly, panic sets in. You begin to question your
ability to earn even a meager living with online marketing.
Many of the great online marketers went through the exact
same scenario. How did they escape and go on to make
their massive fortunes online?
Simply put, they learned the Secrets of Persuasion and
applied them to online marketing.
Take Terry Dean, creator of the best internet marketing
related membership site on the net - bar none
uses a combination of superior value statement, strong
credibility builders (pictures, case studies) , and
excellent, results-oriented testimonials.
Another great example is Steve Manning's "How To Write
a Book on Anything In 14 Days or Less....Guaranteed! A
Guide For Professionals"
A top producing online marketer, Steve persuades his visitors
with a combination of intriguing headline, strong guarantee,
very compelling testimonials and case studies, and by
bringing out his own "inside market" experience.
Here's 5 of the best techniques to persuade more of your
visitors to buy your products.
1. Strong benefit statement in headline
You may have heard this tip before, and you will hear it
again. Perhaps you have not thought of "Persuading" your
visitors with your headline before. Think like your
audience - what can you offer them that they badly want
or need? How can you help them achieve their goals, or
help them get what they want easier, quicker, with less
effort and cost? Lastly, make sure your headline is
followed by intriguing sub-headings, first paragraphs
and benefit statements.
2. Personalize your information
Let them know who you are. Don't tell them your life
story, only include brief background or experiences that
help you gain more credibility. You can often work this
into a few line introduction, a separate "About Us"
page, or by including a picture on your webpage.
Yes, they really do work. Start by getting two or three
solid testimonials from people who have reviewed your
product. I've found that a solid group of testimonials
will more than double your sales - all other things
being equal. Strive for a good balance between experts
in your field of interest and your best customer
responses. Work hard to help your customers after the
sale will often result in the best testimonials.
4. Guarantee Plus...
You need a strong guarantee - that's not new. However,
what marketers are testing is "Super" guarantees that offer
a full refund PLUS a bonus if they meet certain conditions.
There's two benefits using this technique: first, the
conditions you lay out require that your customer demonstrate
they have given your product a real chance, and second,
you will get more sales by taking away even more risk from
5. Increase Your Chances
Even the most impressive online experts will tell you they
convert less than 5% of first-time visitors to buyers.
They, better than anyone, understand the law of averages.
Multiple exposures mean multiple chances to persuade your
visitors to buy. Create follow up email campaigns including
mailings, minicourses, ezines, etc... If you need a great
autoresponder - here's the one I;ve been using for almost
a year now:
How many of these persuasion techniques have you mastered?
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***Is Your Website, Email and Publicity Campaign HYPNOTIC? ***
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Product Or Service You're Selling. Step Inside the
Mind Of A Master Online Marketer, Find Instant Tips
Techniques And Strategies To Launch Your Serious Online
How Do You Make Sure Your Infoproduct Will Sell?
Discover How You Can Turn A Few Days Into You Own Infoproduct That Can
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USABLE NEWS From The World of Infoproduct Development
** Looking for some free photo's for your website?
I hear this question quite often, and have found some
great sites myself that provide photos you can use at
no charge, or low cost in your eBooks, Special reports,
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This advice should come with a warning to NOT overuse
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You may have already received a TON of emails on this
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If not - check it out here:
I've had the chance to review Joe's wonderful book as it
was being developed, since I was invited to be a
contributor. I ran out of time, and will certainly add
my part to a future update Joe will provide.
The GOOD: You get to hear 30-day success plans, (starting
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In my experience, people want to know the exact, day-by-day
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If you are ready to seriously apply what you learn, then
I highly recommend this information. You will get more than
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The COULD BE BETTER: Many names you'll not recognize. That's not
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The price is a little steep. But then again, this is NOT
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Overall recommendation is HIGHLY RECOMMENDED.
WRAPPING IT UP!
Have a super weekend, wishing you much success!
As always, if you have any questions or comments,
get hold of me here:
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