Step Inside the Minds of Online Success Masters
April 11, 2003
(c)Copyright Jeff Smith 2003
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1. Update from Jeff
2. Feature Article - "How To Easily Discover Niche Markets,
Quickly Know What They Want, And Earn Massive Profits Again and Again" - Jeff Smith
3. Sit Down with the Experts -
"2-Weeks To Creating Your Own High-Profit
Information Products" - John Stafford
4. Usable News - Latest Infoproduct News
5. Wrap Up
Update From Jeff
Hi all, thanks for reading this week
Have you ever had experiences where something someone
told you months or years ago suddenly makes sense?
It's like getting hit with a ton of bricks right between
Maybe I'm alone in being daft, but this week something
master internet marketer Yanik Silver told me almost
10-months ago hit me like a ton of bricks!
His comment when I asked him about challenges to success
"You've got to focus on what's important. You can
waste allot of time on the less important things
and that will impact your business"
Yanik should know, creator of one of the best selling
eBooks of all time...
and an incredible roadmap to online success...
It hit me this week that I just didn't seem to be
accomplishing as much in the last month as the past.
The sales keep coming - that's the incredible power of
setting up an automated online business. But...
Forward motion was slowing.
In short - I was wasting too much time on things that
just didn't matter.
My priorities were bass ackwards!
Shifting some priorities means I'm back in the driver
seat and plan for an incredibly active spring.
Thought I would pass this advice along to you.
I know you're much sharper than I am, so you can likely
apply it much sooner than I did.
Now, let's jump to what you'll find in this issue.
How important are niche markets? How do you find them?
What is a niche market? How do you know if a niche
market will lap up your product like a starving dog?
Check out today's feature article to find out.
You'll also find the second half of our exciting interview
with master list expert John Stafford.
Finally, affiliate sales have TRIPLED for my affiliate
partners thanks in large part to our new brandable Special
Report you can download for nothing right here...
Make sure you download it, read it and feel free to use it
to bring in some solid commissions - I hope to be writing
you a check soon.
Have a great week! Let me know if there's anything I can
help you with.
Today's Highly Recommended Resource
**** Are You Looking For PROVEN Internet Results! ****
WARNING! Don't even think of following any so-called
"Internet Expert's" Advice Until You Read This...
"I'll Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques I Test and
Use Every Single Month" Click here to Find Out More:
How To Easily Discover Niche Markets, Quickly Know What
They Want, And Earn Massive Profits Again and Again.
Copyright 2003 - Jeff Smith
Do you wonder what it takes to develop your own book,
manual, special report, course, audio or video program
and earn over $50,000 in less than 6-months?
The answer is, to quickly capture hot selling topics from
niche markets you already know about.
Wait a minute?
Why would I intentionally limit my market to a smaller group
of potential buyers?
Aiming your infoproduct business at niche markets has
1. You've located a group of eager buyers before spending
any time on your product.
2. You know exactly where to go to research your and test
your ideas, concepts, products and marketing.
3. Niche markets provide a lifetime of fresh product ideas
- all with very little effort.
4. You can reach your buyers much easier, with less money
while getting 10 times the sales and profit from non-
5. Continue to build your infoproduct empire by adding value
with additional products.
The trend toward niche publishing is exploding.
Most new publishers are small, niche focused and highly
So how do you find and narrow down your search for your
There are 3 steps: Identifying, understanding and
qualifying niche markets.
1. Identifying Niche Markets
A niche market is really quite simple to identify. What you
are really looking for is a group of people who...
a) Have similar interests and desires
b) That can be located
c) That can be easily targeted and accessed and...
d) That are willing to spend money on your products
In order to quickly understand and make money from your
niche, you want to make sure you identify niches that you
already have experience with, some level of understanding
or have significant contacts in.
Some examples of niche markets include:
Mega Publishing Star Dan Poynter's book on Hand-Gliding
Willie Crawford's successful Soul Food Cookbook
and Damon Zahariades excellent book on writing Special
2. Understanding Niche Markets
99% of the time buyers make decisions based on emotions
rather than need.
They may NEED a new car, but they WANT a BMW!
They may NEED information on self-publishing, but they
WANT to see it on video from an expert in the field.
Live a day (or several days) in your market's shoes.
Read what they read. Go where they go. Monitor what
they say. Ask what they want, but more important find
What have they purchased in the past? What types of
messages work - what entices them to take their wallet
out again and again.
That's what understanding your niche means. The golden
key to earning BIG profits from niche markets is
understanding that market at a level you much deeper than
you may be willing to learn. You now know the difference
between massive wealth building and struggling business
3. Qualifying Niche Markets
OK. So you have identified a target market, you understand
their needs, wants, desires and motivation for such desires.
Will they buy what you are offering? Will they continue to
buy to satisfy their need?
You can qualify by asking the following questions:
1. Do they have the means? Do they have discretionary
money to buy your products?
2. Have they bought before? You like to see a pattern of
spending on products in your area of focus.
3. What is the emotional driver behind people buying
products in your market?
Have you identified a niche market that meets these
If not, please stop whatever you are doing and spend some
time on this.
Identify, Understand and Qualify your niche market and you
can turn peanuts into pure gold!
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.infoproductcreator.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Jeff Smith is an online marketing expert and author of
the highly recommended Ultimate Information
Entrepreneur's Success Package. Discover exactly how
to quickly create one hot selling infoproduct after
another. Building your own Infoproduct Empire is easy
with the Success Package. See it here:
***Is Your Website, Email and Publicity Campaign HYPNOTIC? ***
Turn Your Visitors Into Customers No Matter What
Product Or Service You're Selling. Step Inside the
Mind Of A Master Online Marketer, Find Instant Tips
Techniques And Strategies To Launch Your Serious Online
SIT DOWN WITH THE EXPERTS
John Stafford - 2-Weeks To Creating Your Own High-Profit Infopoduct"
Special Interview Excerpt
John Stafford has developed an incredibly successful
eBook, branded himself an online expert and is well on
his way to building his own online infoproduct empire.
His book is titled "
The Money Is In The List" and it
can be found at ListSecrets.com
And here's the BEST PART....
His latest book took him less than 2-weeks to develop!
Last week we included PART 1 of this terrific interview
- if you missed it, check it out here...
This week you'll find PART 2.
If you've missed some of our past POWER Interviews with
the experts, then you'll want to hear what Joe Vitale,
Yanik Silver, Marc Goldman, Damon Zahariades, Willie
Crawford and many others are doing to create, and
grow their own Infoproduct Empires. Check out our
archives right here...
Now, for this week's interview excerpt!
What did you learn from releasing your first
information product into the market, a tip that you would
pass on to others who are just getting started?
John Stafford [Answer]
I guess the number one thing is, don't be afraid to start.
Alot of folks are afraid that creating their product would
be too hard or that no one is going to like what they write.
Nothing could be further from the truth, you just have to
go for it and keep writing until you finish.
It doesn't have to be totally perfect, you can get input
from other marketers to make it better afterward.
The main thing is just to get it done and go from there.
Now that you have your own successful information
product, what advice would you give someone who is just
starting out - perhaps your TOP 3 tips - if that's not
asking too much.
John Stafford [Answer]
Sure no problem :)
* Make sure you take the time to find out if people really
want to buy
what you're writing before you invest the time and effort
in creating your own product.
You can either survey your existing list or if you don't
have one yet,
post the idea to a discussion forum and get feedback
One good tool I found for doing surveys is:
* Take the time to really research and learn the topic
you're writing on. When you really know a subject well, not
only do ideas come alot easier but it shows through in your
* When you start looking for testimonials and opinions on
your work, pay attention closely for ways you can improve
your product. Don't take it personally if you get a critical
review, just use it to make your book better.
With a high quality product you'll get less returns and
have happier customers.
We hear allot about having back-end products, that the
first sale to a customer is often a break even proposition
or at least, that there is much more money to be made with
successful back-end selling. Can you tell us your
experiences, using examples if you can, with back-end
John Stafford [Answer]
I've done really well with back end selling to my customer
You'll see in alot of products, experts tell you to start
writing your back end products while you're writing your
first one. I personally don't think you should.
Maybe jot some ideas down or even go so far as an outline
but any further then that will take your focus away from
your writing and like I said above, you don't want to do
So what you do is, buy up some products with resell rights
that compliment your existing product. Make sure these are
fairly new and use them as your back end.
I'm a really big fan of Jimmy D. Browns products, if you
haven't been over to his site you should really take a look:
Be careful not to overmail your customer list with offers,
every two weeks or even a month would be a good rule of
I want to thank you for taking the time to share your
"Inside" tips and strategies with our audience. For giving
us so much, I would like to return the favor and let you
have the last word on any new projects or products you
would like to discuss or let us in on.
John Stafford [Answer]
Your welcome Jeff, its been a real pleasure.
I'm always working on new projects, check out my site
below and subscribe to my ezine. I'll empty my head out
once per week and give you best tips and tricks I know to
help you keep your business in profit. (plus some killer
bonuses you won't find anywhere else)
Folks, I can't say anything else but than to highly
recommend you visit John's site and learn about the
Secrets to List Building...
That's it for now, my name is Jeff Smith from
http://www.infoproductcreator.com - Until next time,
take care and prosper!
How Do You Make Sure Your Infoproduct Will Sell?
Discover How You Can Turn A Few Days Into You Own Infoproduct That Can
Make You An Instant Expert, Fill Your Pockets With Money and Change Your
USABLE NEWS From The World of Infoproduct Development
** Something BIG Happening At Google
The rumor mills were flying this last week as
analysts wrote about a substantial increase in google's
pr and marketing efforts recently.
Seems as though many feel something BIG (such as
being bought or massive merger) is in the cards
for Google this year.
Of course, it just may be that Google sees new market
opportunities and is looking to significantly advance
it's business - but then again - that's not as
"newsworthy" as the typically analyst's take!
** How You Could Use Customization To Increase Your
A Recent study reported by CRMDaily indicates that
customers are attracted to offerings that offer
customization capability, but that over 80% settle
for standard configurations in products.
What was noteworthy is that companies most successfully
using customization are offering standard configurations
with choices of upsell or bonuses.
So how can you offer this?
Let's say you have an eBook with two bonus reports for
How about offering your eBook+2 interviews+2 reports
for $37, and eBook+2 interviews+ 2reports + 1 month
membership in affiliate program of your choice for
There are many ways to offer your customers more choice
and most will end up bringing you more sales and more
**15 Page Special Report Can Build Your List Fast
You may be struggling to get your own eBook out, but
could you write 10-15 pages on your topic of interest?
That's basically one chapter in a book.
What can you do with it?
If it's got really unique, useful content, you can sell
it on it's own.
You could include some relevant affiliate links into
the Special Report and start earning commissions off of
readers who purchase products through your report.
You definitely want to capture your reader's email
addresses - do this by offering them the opportunity to
join your update list for additional free reports,
a regular newsletter, a minicourse, or a giveaway product
you guide them to.
You can develop Special Reports in a day or two and leverage
them for years!
Here's my favorite resource on writing special reports for
profit from a great marketer and friend, Damon Zahariades.
To make you're special report viral check out the best
branding software I've used so far...
WRAPPING IT UP!
Have a happy and successful week, look forward to
bringing you the next issue on April 25th.
As always, if you have any questions or comments,
get hold of me here:
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