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BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats
There are literally hundreds of new information-based eBooks being released every day.
Is the market saturated? Do you stand a chance? How do you make your product stand out from the crowd?
No doubt, there is still very good money to be made with eBooks. But, it is getting more difficult to stand out from the crowd.
You have a topic, you have the knowledge, you know that people will want to buy what you have for them, so how do you get to them?
The answer, alter your format. There are many different information products you can use to package your knowledge. Even better...
Many of these can be far more profitable than the oft- used eBook.
Here are 10 alternatives to eBooks you can use to sell your knowledge - 5 in the first part, and 5 more in the next part.
1. Special Reports
Highly focused documents used to address one specific topic. Provide readers with essential information they want or need right away. Range from a few pages to 20 pages or more. Typically sell in the range of $5 to $25 or more depending on value of the information.
Similar to special reports, but generally sold as tangible products (paper and ink). Same price and page range as special reports - with added benefit of expanding markets to offline as well as online customers.
We have just started to see use of electronic courses on the internet. Many are still offered for free to draw prospects to product sites or for online branding purposes. However, there is no reason why a detailed 6 or 7-part e-course could not be sold for $20-$30 - similar content to an eBook, but delivered in parts right to the inbox of your customers.
30-minute to 2-hour, or in some cases longer, seminars that you charge to provide customers your knowledge on particular topics. Range in price from free to several hundred dollars. Teleseminars have the added option of recording the session, providing you with an audio product you can market. Often you can get 30-40 or more subscribers to pay $20-$40 each for the telesminar, then charge something similar for the audio product to a much wider market later on.
5. Audio Version of your eBook
Many people now have tons of eBooks on their computers that they have not, and probably will not ever look at. Given our busy lifestyles, recording your information into your PC or recording device and converting it to .wav, real audio or mp3 format give your customers the ability to take your information with them "on the run" Often you will get from 25% to 50% more for an audio version of your product over an eBook.
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